New Mokka: Opel Focuses on Model Nameplates
“The nameplate illustrates the absolute precision of the new Mokka”, explains Opel Design Vice President, Mark Adams. “The sharply crafted lettering is stretched in a wide landscape format and is confidently spaced to emphasize the width of the vehicle. It’s central placement is consistent with Opel’s compass philosophy, where the key visual elements are arranged along the vertical and horizontal axis. The electric Mokka-e is defining a new era for the Opel brand. Form and function linking together perfectly – simply German.”
The next Opel Mokka generation is a completely new design and deliveries to the first customers will begin in early 2021.
The Opel compass: the visual identity of future models
The coming Mokka generation reveals for the first time the new blueprint for the front and rear view of future Opel models. In the design compass, two axes intersect with the Opel lightning flash in the middle. The legendary brand logo is becoming the central feature more than ever. The now sharper and clearer crease in the bonnet, which continues below the flash, determines the vertical axis. The characteristic wing-shaped graphics of the daytime running lights, which future Opel models will also feature, symbolize the horizontal axis. The theme repeats in the rear view and shows the Opel compass in its purest form. The flash in the middle combined with the centrally arranged model nameplate connects the horizontal line of the wing-shaped rear lights with the vertical line that extends from the roof antenna down to the accentuated crease in the bumper.
Opel is one of the largest European car manufacturers and was founded by Adam Opel in Rüsselsheim, Germany, in 1862. The company started building automobiles in 1899. Opel has been part of the Groupe PSA since August 2017. Together with its British sister brand Vauxhall, the company is represented in more than 60 countries around the globe selling around one million vehicles in 2019. Opel is currently implementing its electrification strategy to secure sustainable success and ensure that the future mobility demands of customers are met. By 2024, all Opel models will offer an electric variant. This strategy is part of the company plan PACE! with which Opel will become sustainably profitable, global and electric.
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