Legendary Logo: New Opel Mokka First to Feature New Flash
“The surrounding ring is now slimmer, more elegant, more precise and more distinctive. This emphasizes the flash even more”, says Vice President Design, Mark Adams. “All details are super sharp with a very small radius. The ‚Opel‘ lettering is integrated in the lower part of the ring – like a fine engraving in a piece of jewellery. That shows pure German precision. We integrated the ‘Blitz’ prominently into the Vizor and arranged it centrally to the model name at the rear.”
The flash in a circle has decorated all Opel models since 1963. Depending on the model and year of manufacture, the emblems vary slightly. From 1970, clear design guidelines were laid down for all areas of the company. This corporate design was revised for the first time in 1987. Further modernizations followed in the new millennium, in which the lightning flash took on a three-dimensional shape, with the logo of the company and the emblem of the products moving closer together. From 2016, Opel models were adorned with a precisely sculpted chrome flash. The official company logo was designed in a modern flat shape in summer 2017. The redesigned flash for future vehicles now fits perfectly with the two-dimensional logo for advertising and digital communication.
Opel is one of the largest European car manufacturers and was founded by Adam Opel in Rüsselsheim, Germany, in 1862. The company started building automobiles in 1899. Opel has been part of the Groupe PSA since August 2017. Together with its British sister brand Vauxhall, the company is represented in more than 60 countries around the globe selling around one million vehicles in 2019. Opel is currently implementing its electrification strategy to secure sustainable success and ensure that the future mobility demands of customers are met. By 2024, all Opel models will offer an electric variant. This strategy is part of the company plan PACE! with which Opel will become sustainably profitable, global and electric.
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