E-commerce: New rules for stronger consumer protection in the EU

Companies increasingly accessible for consumers

From July 16, 2021 onwards, according to the regulation, every online retailer must have a recognized representation within the EU if he wants to offer his products on the Internet on the European market. This step is intended to increase transparency so that all sellers can be held liable for their offers. This helps both authorities and consumers, who can then contact the retailer in case of any complaints about the product. “If even the authorities cannot locate a seller, a customer certainly cannot. The new regulation also gives online shoppers more confidence,” stresses Echter.

TÜV Rheinland assists in obtaining recognized representation

TÜV Rheinland and its partner Obelis Group support companies worldwide in complying with the new EU regulations. The independent testing service provider TÜV Rheinland has extended its service and now offers its customers without representation in the EU the possibility to take over not only product testing but also EU representation. This representation, the so-called “Authorized Representative”, will be implemented together with the experts of the Obelis Group as long as a company wishes to do so.

For more information, please check our information at www.tuv.com/ce-mark-regulation