Thomas de Laar appointed Managing Director at Holitech

Thomas de Laar previously held various positions of responsibility at Tianma Europe GmbH and was responsible for the entire European sales department as Head of Sales before moving to Holitech. Prior to that, he gained 5 years of experience in the electronics industry at Renesas and 4 years at NEC Electronics

“We want to position ourselves even more strongly as a strategic partner and system supplier on the European market. In China, Holitech is one of the industry giants with annual sales of almost US $ 4 billion. Here in Europe we want to establish the brand as a permanent fixture in the medium term when it comes to human-machine interfaces in general and display solutions in particular, ”says de Laar.

Holitech’s focus products include mono displays, TFTs, e-paper, touch solutions, compact camera modules, fingerprint detection modules and wireless charging modules. In the area of HINK e-paper display units, Holitech maintains a strategic partnership with E-ink® and is thus able to offer its customers the most modern technologies. Holitech Europe is a subsidiary of Holitech Technology CO., LTD based in China and the exclusive sales and support channel for customers in Europe.

More information at www.holitech-europe.com

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Thomas de Laar has been appointed Managing Director. As an experienced expert on the embedded industry, he leads the European team of the Chinese manufacturer for machine-human-interface solutions. De Laar has been with Holitech Europe GmbH since 2018 and in his previous position as Director Business Development was responsible for the development of the brand in Europe. He was already on board when the business was still being managed from the European headquarters in Munich and was primarily responsible for the strategic move to Duesseldorf.

Thomas de Laar previously held various positions of responsibility at Tianma Europe GmbH and was responsible for all European sales as Head of Sales before moving to Holitech. Prior to that, he gained 5 years of experience in the electronics industry at Renesas and 4 years at NEC Electronics