FPT Industrial is official partner of Slow Fish

With this major partnership, FPT Industrial confirms its strong commitment to sustainability, with an all-embracing vision expressed in different macro-areas of action. First and foremost, its products, which are becoming more and more environment-friendly and are the heart of the FPT Industrial solutions for the future of mobility, then its production processes, which must constantly reduce their environmental impact without losing efficiency, and finally support for the communities working to safeguard the ecosystem by adopting and conserving fair, sustainable farming, fishing and processing methods.

“As a group that has now been heading the most prestigious international sustainability rankings for ten consecutive years,” states Daniela Ropolo, Head of Sustainable Development Initiatives at CNH Industrial, “we find it natural to support people and organizations that decide to make a difference in the area of environmental protection, making them the center of a virtuous circle of mindsets, lifestyles and consumption behaviors that is constantly expanding just like the circular ripples in water. The Slow Fish partnership forms part of a long-established association with Slow Food, which enables us to support organizations that promote sustainability on the ground, and make it their mission.”

“With our past projects, such as ‘Fishing for Plastic’, which removed three tonnes of plastic from the Adriatic coastlines, we’ve already proven how important the protection of the sea and its natural resources are to us,” states Egle Panzella, Sustainability Manager at FPT Industrial. “Being an Official Partner of Slow Fish is a privilege, and above all an opportunity to make new contacts that share our active commitment, and to give resonance to our sustainability vision. Through this partnership, we become part of an integrated project, in which every partner is actively committed to safeguarding the sea, the cradle of life on our planet, but unfortunately also the place where all the adverse consequences of incorrect behaviors inevitably become painfully clear.”

FPT Industrial will be at Slow Fish at the Old Port in Genoa from 1 to 4 July with its own stand, which will display one of the brand’s marine engines together with the installation Consider yourself as a guest (Cornucopia), created by famous American artist Christian Holstad using recycled plastic waste. The installation was shown at Biennale Arte 2019 in Venice and at Artissima 2019 in Turin. From 3 June, FPT Industrial will also have a virtual stand on the Slow Fish digital platform.

The Slow Fish program will also include the testimony of the prud’homie of La Seyne-sur-Mer in France. This small-scale traditional sustainable fishing cooperative is committed to the protection of the Mediterranean shoreline, and thanks to the support of FPT Industrial and Slow Food it is modernizing its infrastructure, especially for cold chain maintenance and the improvement of its fish management, creating new jobs.