Mindcurv Acquires wysiwyg*, Boosts Transactional UX Offerings for Clients

Founded in 1994, wysiwyg* creates engagement-focused UX and interactive applications for transactional software, for brands, products, and companies. “Over the last 26 years, we have been growing steadily, thanks to the continuity in our relationships with our employees and customers. To catalyze the next phase of our growth, we realized the need to widen and scale our commerce and development capabilities. Mindcurv is well positioned in these areas and will help us grow in a sustainable and substantial fashion.” says Florian Breiter, Managing Director. 

“Together we can now serve all brand, product, and platform concerns to deliver a true commerce experience – end to end. In addition to the synergies in our capabilities, the culture and values of our companies are a wonderful fit and complement each other. We will continue to streamline operations as we work together.” adds Thomas Junk, Managing Director.

Founded in 2011, Mindcurv designs and implements advanced transactional digital solutions for B2B and B2C clients across Europe such as Nikon, Bidfood, Vorwerk, and Carrefour. Mindcurv believes that business success today requires companies to be capable of perpetual digital evolution. This is why Mindcurv also specializes in building and operating highly scalable cloud infrastructures that enable the rapid growth of digital businesses. In fact, in 2020, Mindcurv was responsible for over €3B in revenue generated across the digital platforms they built and operated.

"There are tonnes of agencies that make beautiful designs. However, only a few really understand transactional design, that is design that yields high conversions. And, there are even fewer that grasp the technologies that enable transactional UX. wysiwyg* is one of these unique few. This is why we’ve already been partnering for years. So, our merger is a natural next step which both our members and clients will profit from greatly!" Vincent De Jong, Executive Vice-President, Mindcurv.

About wysiwyg*

wysiwyg* is a full-service web agency. We have been developing interactive applications and appearances for brands, products, and companies since 1994. wysiwyg* solves complex tasks convincingly in a short time due to the continuity in the relationship with its employees and customers. We develop creative concepts and lean technical solutions that are easily accessible and a joy to use.