Finanzen / Bilanzen

Freaks 4U Gaming Secures €15 Million Investment From Co-Investor Partners

Freaks 4U Gaming, a global full-service agency specializing in gaming and esports, today announced a €15 million investment from Co-Investor Partners, an equity investor focusing on medium-sized companies in the DACH region. The funding will be utilized to drive the company’s growth and expansion plans. This is the first-ever investor funding Freaks 4U Gaming has received since it was established in 2011; the deal also marks the first equity investment Co-Investor Partners has done in the esports and gaming sector.

Freaks 4U Gaming is recognized as a leading agency partner in esports and gaming by industry veterans, publishers, endemic and non-endemic brands. The Berlin-based company offers a multitude of client-centric services including strategic consultancy, community and social media management, tournament and event organization, influencer management and multi-media production through its agency business. With dedicated television and livestream studios as well as cutting-edge production technology and equipment, Freaks 4U Gaming also delivers state-of-the-art broadcast solutions. Deeply rooted at the heart of the community, the company stays connected with professional players, esports fans and gaming enthusiasts through its proprietary community platforms including 99Damage, Summoner’s Inn, Agent’s Range, 1pv and joinDOTA, and publisher-licensed events such as the 2021 VALORANT Champions Tour in Europe, the CIS and Turkey, and League of Legends Prime League in the DACH region.

"As one of the early pioneers in esports and gaming, Freaks 4U Gaming has come a long way to the uniquely competitive position we are in today," said Michael Haenisch, CEO of Freaks 4U Gaming. "We pride ourselves in being a truly 360-degree organization in the eco-system – part agency, part content producer, and part community. This allows us to create customized, integrated solutions that are aligned with our clients‘ goals and resonate authentically with the community."

"Freaks managed to grow and weather the challenging times through bootstrapping – it certainly has not been easy, to say the least. However, finding a partner who believes in our values, business model and expertise, is as vital as securing the capital we need to support our growth. We are thrilled to have Co-Investor Partners and its investors onboard, they have demonstrated enormous amount of trust and support while sharing excitement about Freaks and our new endeavor," added Haenisch.

With the investment, Co-Investor Partners is now a minority shareholder of Freaks 4U Gaming. Farsin Yadegardjam, Partner, Co-Investor Partners, said: "The growth figures of the gaming and esports market are simply impressive, and with our investment in Freaks we have the opportunity to join one of the most important players in this market in Western Europe. In addition to the already existing growth story, the fantastic team was a key factor in our decision. We expect Freaks not only to participate in the overall market growth, but also to benefit above average from its unique position as a 360-degree agency. We look forward to the journey together and to support Freaks with our expertise as growth investor."

Freaks 4U Gaming has seen consistent, organic growth in the past ten years. The company established its first international office in the Asia Pacific region in 2013, followed by entering of the North American market in 2016. Meanwhile, to continue cultivate its European home base and service offerings in the region, Freaks 4U Gaming entered the French market in 2019 and most recently expanded to Italy and Switzerland through the addition of ProGaming Italia.

Freaks 4U Gaming’s growth initiatives will focus on sustainability and scalability to achieve business longevity and corporate social responsibility. The funding will enable the company to solidify its Pan-European footprint and accelerate global expansions through its existing portfolio and new opportunities. Additionally, organizational and personnel development programs as well as environmentally conscious measures will be implemented.

"The investment is a true testament to our accomplishments and the positive prospect of Freaks‘ future, we are very grateful to our clients and stakeholders that have trailblazed alongside us. As we celebrate this significant milestone for the company, I also want to congratulate the incredible team at Freaks – for their unwavering dedication and hard work that have culminated this very moment, I could not be more proud of what we have accomplished together," commented Haenisch.

About Freaks 4U Gaming
Freaks 4U Gaming is a global full-service agency specializing in esports and gaming. Headquartered in Berlin with regional offices across Europe, Asia, and North America, the company offers unparalleled industry insights and a multitude of client-centric solutions since 2011. From strategic consultancy to online and offline activations, Freaks 4U Gaming also delivers state-of-the-art broadcast productions as one of the most prominent esports content creators worldwide.

Deeply rooted at the heart of the community, Freaks 4U Gaming has built some of the most successful communities through its proprietary platforms including 99Damage, Summoner’s Inn, Agent’s Range, 1pv and joinDOTA. For more information visit www.freaks4u.com

 

Über die Co-Investor Deutschland GmbH

Co-Investor Partners is a private equity investor focused on mid-sized growth companies in German-speaking countries – with offices in Zurich, Frankfurt am Main and Berlin. It has conducted direct investments for the last 21 years, supporting mid-sized companies in growth phases.

Co-Investor Partners benefits from its highly professional investment team as well as its stable network of entrepreneurs that provide investment capital as shareholders of the group and co-investors for direct investments. Co-Investor Partners builds on a wealth of experience from more than 50 equity investments and has 11 active investments under management currently in various sectors. Among the successful investments are Mister Spex (partial exit through IPO), Fixatti (sold to listed chemical company Arkema), Euroimmun (sold to the US laboratory specialists PerkinElmer) and Casualfood (exit to Orior AG).

The group consists of Co-Investor AG, Zürich, as well as its three wholly-owned subsidiaries of Co-Investor Deutschland GmbH, EVP Capital Management AG and Co-Investor Financial Services GmbH headquartered in Frankfurt am Main.

Firmenkontakt und Herausgeber der Meldung:

Co-Investor Deutschland GmbH
Bockenheimer Landstr. 51-53
60325 Frankfurt am Main
Telefon: +49 (69) 40325970
Telefax: +49 (69) 403259749
http://co-investor.com

Ansprechpartner:
Cindy Chou
E-Mail: cindy.chou@freaks4u.de
Dr. Farsin Yadegardjam
Telefon: +49 (69) 40325970
E-Mail: f.yadegardjam@co-investor.com
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