FERODO® Introduces First Automotive Brake Pads to Bridge Gap Between Braking Performance and Comfort

FERODO®, a preferred original equipment (OE) brake products supplier for more than 100 years, has introduced innovative automotive brake pads to bridge the gap between outstanding braking performance and high-end comfort. The new FERODO Fuse+ Technology brake pads, engineered and manufactured exclusively in the brand’s class leading sites in Europe, feature a highly advanced new friction material that combines the trusted, high-performance braking power of low-steel formulations and the comfortintensive characteristics of non-asbestos organic (NAO) materials.

FERODO Fuse+ Technology brake pads are the result of more than three years of intensive research and development at the FERODO Tech Centre, Chapel-en-le-Frith, U.K. Fuse+ Technology pads feature a unique combination of more than 20 precisely engineered components that work in concert to deliver unsurpassed braking performance, helping to lower the traditional drawbacks associated with conventional materials. These new pads also include FERODO’s exclusive zero-copper* Eco Friction Technology, which reduces dusting and cuts pad emissions by 60 percent.

“Fuse+ Technology marks the beginning of an entirely new era of braking innovation on behalf of the professionals, racing teams and consumers who rely on FERODO brake pads,” said David Coimbra, Braking Aftermarket Product Manager, Tenneco DRiV EMEA Motorparts. “This exciting new technology eliminates the need to lose certain important braking characteristics to achieve others. Now, our customers can enjoy the best of both worlds.”

Fuse+ Technology pads extend the FERODO brand’s 125-year history of game-changing innovation. FERODO in 1922 became the first manufacturer to supply OE friction linings for a mass production car. In 1956 the brand introduced the world’s first disc brake pad. Today FERODO product engineers continue to explore new material formulations, pad designs and other innovations to address needs among the world’s leading automakers and workshop professionals.

The new technology also continues the brand’s heritage of bringing OE braking technologies, quality and performance to the aftermarket. In addition to being developed in the brand’s European OE R&D facility, Fuse+ Technology brake pads are manufactured to OE standards in Tenneco’s European production facilities.

FERODO Fuse+ Technology brake pads are available immediately for almost 100 premium-level vehicle models from Europe’s premier automakers, including Audi, BMW, Mercedes-Benz and Volkswagen. Each set of pads is packaged complete with all required accessories to ensure fast, easy installation.

To learn more about FERODO Fuse+ Technology brake pads, visit www.ferodo.com.