ITG modernizes brand identity

The elements are part of the new brand strategy with which ITG is orienting itself towards the future. In the meantime, the group of companies offers much more than pure forwarding services and contract logistics. Flexibility, reliability, and a wide range of additional services that offer customers added value, have always been the hallmarks of the company. In the future, ITG will develop even more strongly in the direction of integrated end-to-end solutions. In addition, ITG offers e-commerce customers a wide range of services from a single source, such as store development and operation, financial or customer care services. The aim is to establish ITG as a digital service provider.

With its new brand identity, ITG retains the basic color blue. The logo is once again given a round shape, as it was from the time the company was founded in 1981 until 2006. With the additionally used claim IDEAS TO GROW, the company not only underlines the brand message, but also gives meaning to the acronym ITG. At the same time, the modernization manifests the previous DNA and virtues of the group of companies.

As part of the new brand identity, the websites itg.de and fastlane-commerce.com were also completely redesigned.

"With the new brand presence, we want to signal internally and externally that ITG has aligned itself in a forward-looking manner. Within the last few years, we have established new services with which we also want to tap into new customer groups. We want them to recognize us as a modern and attractive partner," says Patrick Lindig, ITG’s managing director responsible for communications and marketing.