binder strengthens its international presence

binder, a leading manufacturer of industrial circular connectors, is further accelerating its internationalisation. The company will adapt its sales strategy to address customer needs and market challenges even more closely.

David Phillips, managing director of binder UK since 2009, will take up the position of international sales director as of 1 January 2022. The Briton is an experienced sales expert and managed binder UK in one of the group’s biggest markets with great success. His main priority will be to coordinate binder’s worldwide sales and pursue their strategic development.

‘My goal for the binder group is for us to better anticipate the potential of the market and to assign a key role to digitalisation. This will benefit our customers above all’, says Markus Binder, managing partner of the binder group.

As part of the restructuring of the sales management, Graham Ellis, with binder UK since 2009, will take on the position of sales director of the UK sales office. In addition, Jochen Luksch, with binder since 1987, will be responsible for sales activities in Germany as national sales director. The newly created ‘new business development’ department, headed by Michael Schroers, who has been with the company since 2013, will increase the focus on the customer-specific solutions of the binder group.

‘We are a successful family-run business. In order to remain so in future, we have decided to reorganise the company structure to become more contemporary, dynamic and international. It is my firm belief that we are taking a big step in the further development of our company with this strategic reorganisation’, says Markus Binder, looking with conviction toward the future.