New rectangular QR Code from DENSO: rMQR Code is ideal for long and narrow spaces

DENSO, member of the Toyota Group, has developed a new QR Code. The rectangular Micro QR Code, or rMQR Code for short, can be printed in long, narrow spaces.

The latter are commonly found in margins. Hence, the new QR Code contributes to information management in small spaces with limited height dimension.

In detail, the further development of the QR Code technology has made it possible to create the rMQR Code, which is easy to read, while being a rectangular shape instead of the typical square one.

While the shape of the rMQR Code is new, it retains the same outstanding scan speed and data capacity characteristics of a common QR Code. In fact, the rMQR Code stores up to 361 numeric characters, 219 alphanumeric characters or 92 kanji characters.

The rMQR Code contributes to the efficient management and use of information and resources in a wide range of industries, including manufacturing.

Moreover, the rMQR Code is ISO certified and can be used freely and easily by all users worldwide.

DENSO WAVE developed the QR Code back in 1994. As it is in the public domain, the QR Code has become the global standard and is used in a variety of different fields.

With the addition of the new QR Code model, DENSO makes it possible to use extremely small spaces that had previously been difficult to reach. The possibilities range from product traceability in factories and supply chains to products and printed matters that place emphasis on design.

By replacing barcodes with rMQR Codes, the characters or pictures that a company wants to show can be enlarged. In addition, more information can be conveyed.

Thus, the new rMQR Code is the ideal addition to DENSO’s range of QR Code models, others being the conventional QR Code, Secure QR Code (SQRC®), Frame QR Code or Micro QR Code. They offer an ideal solution to every challenge.

QR Code is a registered trademark of DENSO WAVE INCORPORATED.