30 years Wentronic: a Brunswick success story with a bright future

• In 1992, Dietmar Wendt founded the company Wentronic in the basement of his house
• Wentronic today: 8.000 products, 57 million euros in annual sales and 200 employees
• Distributor for consumer electronic accessories aims to further expand market share in Europe

From a small basement with big plans to a state-of-the-art office complex of 3,000 square metres overlooking the port of Brunswick. This is the story of Wentronic and company founder Dietmar Wendt, which started in Brunswick 30 years ago. Within the last three decades, a handful of employees and a small product range have grown into an international holding with four locations worldwide, over 8,000 products, more than 200 employees and annual sales of 57 million euros. Involved from the start and always on his side: his sons Michael and Marcus Wendt, who now run the company in the second generation. Also there from the beginning: an incredible amount of ambition and the founder’s heart in the right place. Michael still remembers the early days: "When we received deliveries, the boxes were stacked meters high up to the ceiling. Anyone who then wanted to get into my office had to climb their way in." Today, he can smile about the shelves he built himself when he looks at the automated parcel warehouse, where shipping containers from the company’s most important trade route are unpacked and processed for customers. Even back then, team spirit and community played an important and, above all, central role. Wentronic has always retained its personal touch despite its rapid growth. Dietmar Wendt’s guiding principle, which is

also reflected in the company culture: "Every business deal is a good deal when both partners are satisfied".

This endeavor has been rewarded with various awards: most recently with 15th place in the 100aus38 employer ranking, the TOP training quality seal from the German Chamber of Industry and Commerce and a ranking among the 50 best company restaurants in Germany by Food & Health.

On the product side, Wentronic impressed across the board with its own brand Clicktronic. Wentronic brought the Red Dot Award in the Product Design category home, which was awarded by an international jury of experts. These accomplishments would not have been possible without the team spirit and without the most important building block, the colleagues – the managing director also appreciates this. Michael Wendt adds: "We are looking ahead and we are excited about the future. We grow with every challenge and are always learning from them. Together as a team, we can master anything, as the last two years have clearly shown. Always one step ahead, always keeping up with the times and always setting the bar high. That’s Wentronic."

Wentronic wants to expand business in Europe

The electronic accessory distributor already participates significantly in the market and has made a name for itself in the consumer electronics industry. Trust and credibility built up over the years on the customer and supplier side will help Wentronic to expand further and secure additional shares in the European market, according to the CEO.

The subsidiary company Wentronic Solutions GmbH has also successfully established itself on the market and has been offering individual electronics solutions for renowned international industrial & OEM customers for more than six years.

Solutions CEO Marcus Wendt: "We want to be the first and best choice for our customers in the OEM business. With our high-quality standards, we offer premium electronics for a wide range of applications – from the idea to series production."

Even after 30 years, the success story does not end here. For the growing work areas and new tasks, the company is constantly looking for talents who can make the Wentronic team even better.

Applications are welcome at job.wentronic.com.