prudsys AG Announces Name Change to GK Artificial Intelligence for Retail AG

Presentation of the new brand identity will occur at the DMEXCO trade fair in Cologne on September 21.  

At its annual general meeting on August 29, 2022, prudsys AG resolved to change its name to GK Artificial Intelligence for Retail AG. The change of name will take effect on September 1, 2022, with the entry in the commercial register expected in mid-September. 

Since 2017, GK Software SE has held the majority shares of prudsys AG, and the two companies have worked together in a close strategic partnership. The AI solutions of prudsys AG are an integral part of GK’s CLOUD4RETAIL platform. CLOUD4RETAIL offers cloud-based solutions to retailers to achieve sales, efficiency, and sustainability targets using artificial intelligence. 

After the name change of prudsys AG, both companies will work even more closely together on solutions for retail and eCommerce companies. Joint developments in the areas of hyper-personalization and dynamic pricing are already off to a great start.  

"With the renaming, we underline the vision we share with GK to develop innovative AI solutions for retail that increase the sustainability and profitability of retail strategies," comments Jens Scholz, CEO of GK Artificial Intelligence for Retail AG. 

The updated visual identity for GK Artificial Intelligence for Retail AG will be available at www.gk-software.com/air on September 1. The company will present the new brand identity, closely aligned with the GK Group, to existing and new customers and partners for the first time at this year’s DMEXCO trade fair on September 21 in Cologne.    

About GK Artificial Intelligence for Retail AG (formerly prudsys AG)   

GK Artificial Intelligence for Retail AG was founded in 1998 under prudsys as a spin-off of the Chemnitz University of Technology. It was the first company in Germany to develop deployable AI applications in eCommerce. Today, the product portfolio covers strategic core topics of the retail industry, including personalization, dynamic pricing, and real-time prediction.