HeiQ Allergen* Tech powers new Trident Group bed linens
The bedroom is home to many types of aeroallergens such as pet allergens and house dust mite matter allergens. Every pillow, mattress, and duvet whether in a private home or in a hospitality environment contains allergens after 6 months of use. Exposure during sleep of 6 to 8 hours is a long and intense time that needs a solution. The HeiQ Allergen* Tech technology utilizes synbiotics (= probiotics + prebiotics) in a natural matrix applied to textiles to reduce inanimate allergens that can become airborne causing allergy symptoms and triggering asthma.
The technology is tested and certified by an accredited lab, BMA Labor in Bochum, Germany, and has been granted the Allergy UK Seal of Approval by The British Allergy Foundation.
According to Mike Mordente, HeiQ Head of the Textiles Business Unit “HeiQ is happy to associate with Trident Group, a company equally focused on innovation and customer-centric products for global markets”, adding that “we are proud to work together with the first Indian partner to bring HeiQ Allergen* Tech to bed linen, addressing a critical need to reduce allergens in home textiles, and harnessing the power of a naturally derived technology to provide an effective solution to demanding players.”
"As one of the largest home textiles manufacturers worldwide Trident Group has been in a leading position on the innovation front and always strives to develop best-in-class products with advanced technologies to serve the customers," said Kamal Gaba, Managing Director (Bed Linen) at Trident Group. “Our latest collaboration with HeiQ marks another momentous milestone in our journey to become a leading home textile innovation company".
HeiQ Allergen* Tech will be showcased at Heimtextil 2023 (Hall 11, Booth B31) and at Trident Group Stand (Hall 10.2, Booth A21), Messe Frankfurt, from the 10th to the 13th of January 2023.
*Inanimate allergens such as house dust mite matter & pet allergens
Founded in 2005 as a spin-off from the Swiss Federal Institute of Technology Zurich (ETH) and listed on the London Stock Exchange Main Market (XLON:HEIQ), HeiQ is a leader in textile and materials innovation creating some of the most effective, durable and high-performance technologies on the market today. HeiQ strives to improve the lives of billions of people through pioneering textiles and materials innovation. Combining three areas of expertise – scientific research, specialty materials manufacturing, and consumer ingredient branding – HeiQ is the ideal innovation partner to create differentiating and sustainable products and capture the added value at the point of sale. With its 14 offices, 7 manufacturing sites, and 7 R&D hubs, HeiQ today employs 240 professionals. It has a total capacity of 45’000 tons of specialty chemicals per year and serves over 1’000 industrial customers in over 60 countries. Today, HeiQ’s consumer goods and medical devices can be found in 56 countries. For more information, visit www.heiq.com
HeiQ Materials AG
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http://www.heiq.com
PR & Corporate Communications Director
E-Mail: jorge.fiens@heiq.com
