The ISE in Barcelona – a complete success for the Exertis Group!

With nearly 60,000 visitors from 155 countries, this year’s ISE was the best attended ISE in Barcelona and historically the second-best ISE ever after 2019. The ISE is not only the most important business event of the year for the AV industry, but it also showcases what the AV industry is all about: exciting experiences triggered by audiovisual media. After the turbulences of the pandemic, this year’s ISE in sunny Barcelona shone again in its old glory. It showed that in-person events are much more than just experiencing products, but also offer the opportunity to examine the latest technologies in a great atmosphere, to exchange ideas with service providers and partners and to make new contacts with manufacturers and customers. In addition, the Exertis Group is pleased that the booth, which this year for the first time served as a pure communication booth without exhibits, was visited with great interest.

As a special highlight this year, UCC tours of selected manufacturers were offered. This allowed customers to see for themselves, among other things, the new 2nd generation of the Barco ClickShare CX-50, which now supports two screens, as well as to experience many other trade fair highlights in an even more compact form. In addition to the guided tours, the account managers offered targeted, individual customer tours, which was very well received. With the image campaign launched last year, the Exertis Group succeeded in presenting a unified face to customers at ISE under the motto "make extraordinary happen" and in appearing as the world’s No. 1 AV distributor.          

Mike Hommel, Marketing Director DACH and ISE Project Manager is pleased about the successful trade show appearance: "We look back on a very successful ISE. Our new international trade show concept has been a complete success, we have implemented our motto "make extraordinary happen" spatially and visually. We received a lot of encouragement for this from both customers and manufacturers."

Michael Sänger, Sales Director Germany, also commented: "It was an exceptional week, and we are pleased that our new booth concept was perceived so positively. Our expectations were exceeded once again. Special thanks go to our manufacturers who supported us and to the numerous customers who visited us. We are already looking forward to the next ISE."

The next ISE will take place in Barcelona from January 30 to February 2, 2024.