Casalasco first in Europe to launch food products in SIG carton packs with SIGNATURE FULL BARRIER packaging material

Casalasco has recently renewed the visual identity of the iconic tomato brand Pomì and, as a part of this restyling, has chosen SIG’s combiblocCompact 300ml aseptic cartons with SIGNATURE FULL BARRIER packaging material to pack Pomì Finely Chopped Tomatoes. With a strong partnership with SIG spanning decades, Casalasco already has seven SIG filling machines at their first-class Italian production facilities and the transition to SIGNATURE FULL BARRIER has been quick and easy due to this existing highly flexible filling technology.

Fabrizio Fichera, Marketing & Business Development Director at Casalasco Società Agricola S.p.A.: “Switching to SIGNATURE FULL BARRIER packaging material ensures we are giving our consumers the most sustainable yet convenient packaging solution. We have a strong heritage in producing high quality tomato products which respect nature, always working in an ethical and sustainable way along the entire supply chain. Our cooperation with SIG means we’re always ahead of the curve in being able to offer high quality food, while also increasing our commitment to sustainability.”

The polymers in SIGNATURE packaging material are fully linked to the forest-based material tall oil, which is a by-product of the paper industry rather than a crop grown on agricultural land that could otherwise be used for producing food. All three raw materials in SIGNATURE FULL BARRIER are linked to certified responsible sources via mass-balance systems: paperboard is from FSC™-certified forests and other controlled sources; forest-based renewable polymers certified according to ISCC PLUS; and an ultra-thin layer of aluminium which protects against light and oxygen is covered by ASI (Aluminium Stewardship Initiative) certification.

Giovanni Micheletto, Managing Director for Italy and South-East Europe at SIG: “Together with Casalasco we achieve another sustainable first for the European food and beverage market, with Casalasco launching the first food product in our carton packs with SIGNATURE FULL BARRIER packaging material. We will continue to go Way Beyond Good and work closely with the team at Casalasco to package its tomato products in the most sustainable way possible.”

*https://www.sig.biz/en/packaging/sustainability/life-cycle-assessments