Hahnemühle acquires MUSEO® brand from the Sihl Group

Part of the official Hahnemühle press release:

Hahnemühle, pioneer of FineArt and Photo Inkjet papers, acquires the MUSEO® brand from Dietzgen Corporation® and Sihl Group respectively. The MUSEO® brand has been part of the Photo and FineArt category of Dietzgen Corporation® for many years and has been part of the Sihl Group since end of 2021. The Hahnemühle FineArt Group will use its innovative strength to further develop the MUSEO® portfolio and offer alternatives. Both parties to the contract have agreed not to disclose the purchase price of the brand rights.

As already known in the market, Sihl has discontinued its product line “Masterclass” (FineArt and photo papers). In the context of the MUSEO® acquisition, Hahnemühle can now offer alternatives from its Digital FineArt Collection, the Everyday Photo range as well as from the MUSEO® family.

“Hahnemühle has been producing in Germany since 1584 and developed the digital FineArt paper segment together with artists, printer manufacturers and photographers more than 25 years ago. High quality pigment inkjet printing systems made this digital transformation possible at the turn of the millennium. Our customers and partners appreciate the stable reference quality, flexibility and continuous availability of Hahnemühle products. We will also enable or further develop these attributes for the MUSEO® papers,” explains Jan Wölfle, CEO of the Hahnemühle Group.

“Sihl is a leading manufacturer in the coating market for substrates of all kinds. Numerous company acquisitions and portfolio optimizations have positioned us very well for the future. Since the late 1990s, we have been working strategically with Hahnemühle on the analogue – digital transformation in the photo market and have been significantly involved in shaping it. With this acquisition, Hahnemühle will continue this transformation”, added Peter Wahsner, CEO of Sihl Group.

About Hahnemühle

Hahnemühle has been synonymous with quality, innovation and expertise in the production of fine papers since its foundation in 1584. Today’s portfolio includes traditional and digital fine art and photo papers plus accessories. Since 1883, customised development, production and processing of high-purity papers for life science applications and special technical papers are also ‘Made by Hahnemühle’.

The paper grades are produced according to old recipes from high-quality cotton fibres, cellulose or fast-growing plant fibres with advantages in CO2 balance, durability and quality benefits utilising pure spring water from Hahnemühle´s own artesian wells. As an inventor and world market leader, Hahnemühle continuously refines its genuine artist papers for exclusive photo prints, digital art and art reproductions.

The long-established company produces papers under strict environmental regulations in a landscape conservation area and makes an important contribution to environmental and climate protection worldwide. With its “Green Rooster” initiative, Hahnemühle has been supporting both regional and international environmental protection and social projects since 2008, including reforestation, animal welfare and environmental education programmes.

The company has its headquarters in Dassel in southern Lower Saxony and subsidiaries in Great Britain, France, the USA, Singapore and China.

About Sihl

Sihl is a strong partner for future-orientated industries and creates innovative solutions with its premium coatings. With more than 400 employees in the Sihl Group, we contribute to the success of our customers from a wide range of industries in almost every country in the world. From automotive and tourism, from packaging and labels through to printing and logistics, our customers trust our premium coatings and technological expertise. As a specialist for future-proof products, Sihl lays the foundations for innovative trends and promotes sustainable results. In short, Sihl is simply the better solution!

End of the press release

In addition to the Museo brand, Photolux GmbH also distributes the Hahnemühle, Canson and MOAB brands. The in-house Photolux range is also available to photographers and print service providers. A specialty is the A2+ format, which allows photographers to achieve the maximum on 17-inch printers. It is a 2:3 format with 43.2 x 64.8 cm)