Michael Bauer International GmbH launches “MBI Trends” analyzing changes and developments in population, purchasing power and consumer spending data

MBI Trends offers critical insights into whether key figures have strongly increased, moderately increased, remained unchanged, moderately decreased, or strongly decreased compared to the last MBI data update. By observing these trends, businesses can gain an understanding of how the market is evolving and identify opportunities for growth.

The current socio-economic data from MBI are suitable for numerous analyses, but only ever depict a certain point in time. To gain a more comprehensive understanding of changes, developments, and trends, however, a period of time must be observed. This is where MBI Trends comes in. Unlike traditional data sets that often only provide a snapshot of the market at a single point in time, MBI Trends enables businesses to track trends and changes over a period of time. This allows companies to perform trend analysis without licensing complete data sets from previous years.

MBI Trends helps businesses stay ahead of the competition

By utilizing trend analysis alongside data on population, purchasing power and consumer spending, businesses can effectively pinpoint new growth opportunities and develop a deeper understanding of their target audience. It is a valuable tool for companies to align their business strategy with future market conditions and thus gain a competitive advantage. With MBI Trends, businesses can now easily and affordably incorporate these insights into their strategic planning to provide them with a competitive edge and help them stay ahead of the curve.

“The MBI Trend product is a game-changer when it comes to analyzing data," said Ray Roberts-York, Managing Director of MBI. "Unlike historical data, which can be expensive to acquire and produce, MBI Trends offers a cost-effective alternative that provides accurate and reliable insights. It presents businesses with an efficient way to identify patterns and trends in data, enabling them to make informed decisions quickly without the overload of historical data."

MBI Trends is now available as an add-on to MBI’s Population and Purchasing Power Data, as well as Consumer Spending by Product Groups. To learn more about MBI Trends, please contact our Sales Team.