New branding by SMACK Communications for microchip supplier Dockweiler Chemicals

AI, augmented reality, IoT, edge computing, enhanced connectivity—microchips in smartphones, computers, televisions, refrigerators, or wearables are getting ever smaller and at the same time increasingly powerful. For these high-tech processes to take place, the ultra-pure compounds from the highly innovative company in Marburg are needed.

Due to high international demand, the company is increasingly expanding production capacities at its main site in Marburg and is currently realizing a threefold increase. Further expansion in the USA is in the planning stage.

 "The relaunch of our company brand, DOCK, represents another milestone in our development. We are on a growth course and want to make this visible.", explains Managing Director Dr. Jörg Koch.

The new brand identity was developed by the strategy and creative agency SMACK Communications. "The challenge was to make the innovative power of the company visible," explains Martin Bruss, Creative Director at SMACK, "with the new branding, it is finally clear that DOCK’s solutions can be found in every high-tech product."

Together with the world’s leading semiconductor companies, the specialist manufacturer is working to unlock the maximum potential for cutting-edge microchip architectures and electronics. "We have been working for this highly specialized company for over 10 years and are excited to continue to develop and strengthen the DOCK brand for further growth in this exciting market," concludes Regula Bathelt, Managing Director of SMACK Communications.

More information: dockchemicals.com