MANSORY takes a look back at the year 2023 and gives an outlook for 2024 and the future: « Empower the future »
- Review of the new products in 2023
- Outlook for three high-end complete conversions in 2024
- A distant view of the possible future
The year 2023 marks of one of the most successful years in MANSORY’s 30-year history.
At the end of 2021, MANSORY opened another chapter in its long company history with the opening of its own showroom in Dubai. With over 800 square metres of generous showroom space, MANSORY is not only been able to exhibit up to 20 vehicles at the same time, but also to welcome its discerning customers in its own very exclusive lounge. At the same time, this location serves as the sales centre for the UAE region.
Since September 2022, the Dubai location has been supplemented by a 2,000 square metre workshop building to enable all necessary work on the vehicles to be carried out on site and to ensure optimum service and support for the vehicles even after purchase.
These two steps as part of a comprehensive expansion strategy came to fruition for the first time this year and contributed significantly to the company’s success in 2023.
In 2023, numerous new vehicles were presented again that complemented the existing product portfolio. In addition, well-known conversion programs were relaunched, which had to be adapted following model changes by the manufacturer.
THE YEAR 2023 IN DETAIL
The year 2023 kicked off with the complete vehicle conversions of two popular luxury off-roaders, which caused an international sensation thanks to a fully-fledged modification into 2-door coupés: the "MANSORY Venatus Coupé EVO C", based on the Lamborghini Urus, and the "MANSORY Gronos Coupé EVO C", presented shortly afterwards, based on the still-popular Mercedes G-Class.
Both vehicles are strictly limited and are built by MANSORY according to the in-house "One of One" philosophy, i.e. each vehicle is only built once in the respective configuration, so that every customer is guaranteed to be able to call a unique vehicle his own.
With the two complete vehicle conversions "MANSORY F9XX – Tempesta Celeste" (based on the Ferrari SF90) and the "Mercedes-AMG S 63 E PERFORMANCE by MANSORY", two vehicles were presented during the course of the year, both of which have hybridised drive units and were thus able to impressively demonstrate that modern drive concepts are also in demand and accepted by customers.
With the "Mercedes SL (R 232) Widebody by MANSORY" and the "MANSORY P9LM EVO 900" based on the Porsche Turbo / Turbo S, two complete vehicle conversions of the top sports car models from southern Germany were also launched. With the "MANSORY Carbonado GTS", MANSORY paid tribute to the legendary roadster from Italy with a "one-of-one" complete conversion of the Lamborghini Aventador SVJ Roadster following the end of its production.
In the luxury SUV segment, the "MANSORY Gronos 4×4" based on the Mercedes G63 4×42 and the "MANSORY Defender Black Edition" (based on the Land Rover Defender V8) were presented for the first time. And just a few weeks ago, the conversion programme for the Italian luxury off-roader was adapted following its facelift with the presentation of the "MANSORY Venatus S", simultaneously completing the series of new products in 2023.
THREE COMPLETE CONVERSIONS IN 2024
At MANSORY, the coming year 2024 will be characterised by three high-end complete conversions in the absolute luxury class, which will impressively demonstrate the entire spectrum of brand diversity and which will also take into account all drive concepts currently on the market for luxury vehicles from the most coveted and renowned top automotive brands:
- The all-electric Rolls-Royce Spectre
- The hybridised Lamborghini Revuelto
- The Ferrari Purosangue
In addition, there will of course be numerous other highlights that demonstrate the entire range of a manufactory in the field of refinement in the high-end segment: Complete vehicle conversions, new wheel designs, new ideas in the area of interior refinement and numerous new approaches in the area of carbon part production.
THE FUTURE
But it’s not just the drive concepts themselves that are changing; the car of the future – and therefore also refined vehicles from MANSORY – will also change in many respects.
But what will it look like in the future? How will it be powered and how will it travel? What will be fundamentally new?
No one can say for sure at the moment – but one thing is already certain: there will always be cars and the desire for customised refinement from a renowned manufacturer.
And how will it travel one day? The future will show us that too.
MANSORY was founded in 1989 and has built many breathtaking, extraordinary vehicles for over 30 years, delighting its customers all over the world and surprising them time and again.
And this will continue to be the case in the future… whatever it may look like:
For more information on this vehicle and all of MANSORY’s refinement programs, visit the website at: www.mansory.com
MANSORY – more than tradition, more than racing.
Premium British cars and their special flair have always been the passion of owner and the man who gave his name to the company – Kourosh Mansory. This enthusiasm is the result of several years spent in England as well as a personal commitment to automotive values such as tradition, craftsmanship and sophisticated technology. When the company was founded in 1989, particular attention was therefore paid to the Rolls-Royce, Bentley and Aston Martin brands. Nowadays, MANSORY also dedicates itself with the same attention to the individualisation of models of the Porsche, Lotus, Maserati, BMW, Mercedes-Benz, McLaren, Lamborghini and Ferrari brands and has thus established itself among the world’s largest and most renowned providers of vehicle individualisation at the highest level in the high-end sector.
In the middle of 2001 MANSORY relocated its headquarters from the Bavarian metropolis of Munich to Brand in the Fichtelgebirge. By taking over the tuning business of the Swiss Rinspeed AG, and the foundation of MANSORY Switzerland AG in November 2008, MANSORY expanded their product portfolio to include a range of accessories for Porsche. From now on, refinements for the Range-Rover, BMW and Porsche brands have been marketed under the MANSORY Switzerland brand. The Mannheim company AEV-Automotive GmbH has been part of the group since 2009. The exclusive interior design specialist supplies leading automobile and caravan manufacturers.
Towards the end of 2021, MANSORY opened another chapter in its company history with the opening of its own showroom in Dubai. The generously dimensioned showroom area of over 800 square metres not only offers MANSORY the opportunity to display up to 20 vehicles at the same time, but also to receive its discerning customers in its own very exclusive lounge. At the same time, this location serves as the sales centre for the UAE region.
Since September 2022, the Dubai location has been supplemented by a 2,000 square meter workshop building, which enables MANSORY to carry out almost all necessary work on the vehicles for its customers on site and to ensure service and support for the vehicles after purchase.
The range of products offered by MANSORY Design & Holding GmbH extends from complete vehicle conversions, carbon aerodynamic components, ultra-light aluminium rims to powerful engine performance upgrades. High-quality accessories and stylish interior fittings complete the range.
As a pure manufacture, the "MANSORY Bespoke" programme also allows for complete one-off productions according to individual customer wishes, right up to complete vehicle transformations – such as the conversion of luxury SUVs into 2-door coupés.
With today more than 270 employees worldwide, MANSORY fulfils almost every automotive wish of its exclusive clientele. Manufacturing at the highest technical level in combination with masterly workmanship and the finest materials is always the dominant standard at MANSORY.
MANSORY DESIGN & HOLDING GmbH
Wunsiedeler Str.1
95682 Brand
Telefon: +49 (9236) 9682-0
Telefax: +49 (9236) 9682-55
http://www.mansory.com
