BabyBjörn streamlines global operations with Microsoft Dynamics 365

Baby product Manufacturer committed to quality and innovation

Established in 1961, BabyBjörn is a second-generation Swedish family-owned company that manufactures safe, well-designed, and high-quality products for babies and parents worldwide. The company focuses on simplifying everyday life, ensuring safety, and maintaining sustainability. Headquartered in Sundbyberg with a logistics centre in Lanna, Småland, BabyBjörn operates with offices in New York, Tokyo, Shanghai, Seoul, and Hong Kong. With approximately 180 employees, BabyBjörn offers unique baby carriers and baby bouncers, as well as sleep, kitchen, and bathroom products.

The challenge of modernizing an outdated ERP system

BabyBjörn faced the challenge of upgrading their outdated ERP system, which was over a decade old and no longer supported by the vendor. They needed a modern solution to unify operations across global subsidiaries and improve efficiency. BabyBjörn had decided to go with Microsoft’s Dynamics 365 and needed a competent partner to facilitate this transition. They chose BE-terna, a reputable company with proven expertise in Microsoft technologies. BE-terna managed the ERP system implementation and integration across the entire company, including its subsidiaries in Asia and North America. They conducted pre-studies, designed the entire project, and set up all its components, ensuring a seamless transition. BabyBjörn decided not to build a large internal IT department, preferring to rely on BE-terna’s external expertise.

Krister Lann, Global ERP System Manager at BabyBjörn, explains:

"Rather than trying to be experts ourselves, we rely on BE-terna’s professional expertise. They act as our external IT department for the ERP system."

Achieving operational excellence with Dynamics 365

• Unified global operations: The implementation of Microsoft Dynamics 365 allowed BabyBjörn to unify their ERP system across all global subsidiaries, ensuring consistent operations and improved coordination.
• Efficient warehouse management: The warehouse management module within Dynamics 365 streamlined BabyBjörn’s operations, improving inventory management, order fulfillment, and overall supply chain efficiency.
• Enhanced decision making: The intercompany and master planning functions within Dynamics 365 improved BabyBjörn’s decision-making processes, optimizing purchasing, production, and distribution across different regions.
• Seamless integration of e-commerce and website platforms: BE-terna’s expertise in Dynamics 365 ensured the integration of e-commerce and website platforms, supporting BabyBjörn’s business operations.
• Expert project management and comprehensive global support: BE-terna’s expert project management ensured a smooth transition to the new ERP system, covering all aspects of design and implementation efficiently. Their global ERP expertise allowed effective adaptation across various countries, meeting local requirements. BE-terna provides continuous support, maintaining system performance and assisting with new needs.

A successful ERP transformation with BE-terna

BabyBjörn successfully upgraded their ERP system with BE-terna’s help, achieving unified global operations, enhanced decision-making, and improved efficiency. BE-terna’s expertise and continuous support were crucial in this seamless transition.