FactFinder unveils AI Guided Selling

What is AI Guided Selling?

AI Guided Selling replicates the personal consultation experience from physical stores in online commerce through interactive question-and-answer sessions. These AI-driven online advisors help customers make informed purchasing decisions, especially for products that require more explanation. Retailers offering this level of support benefit from higher conversion rates and lower bounce rates.

Globus Baumarkt, one of Germany’s largest home improvement retailers, reduced bounce rates by 50% after using Guided Selling in their online shop, showing its positive impact on customer engagement and satisfaction.

"The consultation campaigns have been really effective – we can usually cut the bounce rate in half on the relevant pages. They’re also a great way for us to showcase our product expertise online, engage with customers, and better meet their needs." – Jan Kessler, Managing Director for eCommerce at Globus Baumarkt 

AI Guided Selling simplifies eCommerce campaigns and enhances customer experience

While Guided Selling helps customers find the right products with just a few clicks, creating these campaigns has traditionally required significant effort from online retailers. In addition to designing the question-and-answer flow, retailers had to set up the correct product filters to ensure customers were shown the most relevant items. AI Guided Selling now allows eCommerce managers to generate tailored consultation experiences with a few clicks, saving time and enabling quick scaling of campaigns. Learn more in the video. 

Key benefits of AI Guided Selling

• Time efficiency: Save up to 80% of the time required to create Guided Selling campaigns, allowing for easy scaling and freeing up eCommerce teams to focus on other tasks.
• Improved customer experience: The AI-powered consultation guides customers more effectively through the buying process, leading to better user experience, lower bounce rates and increased sales.
• Language flexibility and adaptability: AI Guided Selling works in multiple languages and adapts to the needs and goals of each online shop. 

The vision behind AI Guided Selling

Expert consultation has long been one of the key advantages of physical stores over eCommerce. With AI Guided Selling, it is now possible to automate parts of this experience and implement it in a controlled way within online shops, unlike standard AI chatbots. This allows retailers to demonstrate their expertise and build long-term customer loyalty through an improved user experience. AI Guided Selling uses Large Language Models (LLMs), including OpenAI’s GPT-4, and prompt engineering to create campaigns. Shop managers retain full control and can make adjustments as needed. Holly Murdoch, VP of Product and Technology, states:

"The issue with AI chatbots is that they’re often too prone to errors. We’ve spoken with several retailers who had to remove their chatbots because the user experience wasn’t up to par. With AI Guided Selling, we offer the benefits of automation, while still giving shop owners control over how the consultation process is designed."

In the future, automated image generation for campaigns will also be available, further reducing the time needed for campaign creation.

Exclusive presentation at DMEXCO 2024

AI Guided Selling will debut at DMEXCO 2024. Selected FactFinder customers will have the chance to test the feature for free in the coming months. Insights from these tests will be used to further develop the feature.