Brandenburg Labs Debuts at SXSW 2025 With Award-Nominated Audio Tech
With its debut at SXSW 2025, Brandenburg Labs is bringing its first product, Okeanos Pro, to a broader audience. Okeanos Pro is an advanced headphone system that delivers an unparalleled listening experience for professionals. It offers a versatile and high-quality solution, simplifying multichannel mixing by eliminating the need for traditional physical speaker setups.
The system will be demoed at SXSW 2025 with a listening comparison between real loudspeakers and the virtual version of the loudspeakers played back over the Brandenburg Labs Audio AR headphone system. Listeners will immerse themselves in spatial audio music to explore the acoustic environment and experience how the sound adapts dynamically while they move.
Okeanos Pro was launched in autumn 2024 and was recently successfully installed at first customers in Germany, the USA, Switzerland, Japan and Belgium. “Following the extremely positive feedback we got from our early customers and audio experts around the globe, we are now focused on raising awareness for the new era in audio mixing and education that Okeanos Pro offers to music studios and research institutions globally. SXSW provides an ideal platform for this”, explains Dr. Karlheinz Brandenburg, founder and CEO of Brandenburg Labs and co-inventor of the mp3 format.
Brandenburg Labs named finalist for SXSW Innovation Award
The superiority of the system is further demonstrated by Brandenburg Labs’ nomination as one of the five finalists for the SXSW Innovation Award in the audio experience category. “We are delighted by this nomination as it helps solidify our reputation as a hotbed of innovation for groundbreaking audio technology”, Dr. Brandenburg adds.
Brandenburg Labs Demos at SXSW 2025
Journalists as well as visitors are invited to experience the power of truly immersive audio with Okeanos Pro firsthand at SXSW 2025. Brandenburg Labs will be showcasing its groundbreaking Deep Dive Audio technology through exclusive demos for press, and customers as well as partners at SXSW from March 9th until 12th.
Schedule your SXSW press/analyst meeting with Brandenburg Labs at:
https://calendly.com/brandenburglabs/-sxsw-2025?month=2025-03
When: Sun, Mar 09 – Wed, Mar 12, 2025, 10 AM – 6 PM
Where: SXSW, LLC, PO Box 685289, Austin, TX 78768
Booth: Will be updated soon
About Brandenburg Labs
Brandenburg Labs GmbH develops immersive audio for headphones to create intuitive and realistic listening experiences that allow users to immerse themselves in any soundscape. The start-up was founded in 2019 by Prof. Dr.-Ing. Karlheinz Brandenburg. The interdisciplinary team in Ilmenau, Thuringia, now comprises over 20 employees.
When using headphones, creating an immersive audio experience has posed enormous challenges for science and industry for decades. Brandenburg Labs has set itself the goal of placing solutions and products on the market that enrich digital life with immersive audio. As a spin-off of the Technische Universität Ilmenau and the Fraunhofer Institute for Digital Media Technology (IDMT), Brandenburg Labs can draw on many years of research in the field of audio at these institutions.
The company has developed a product that has already convinced more than 1,000 audio experts at conferences and congresses worldwide and proven its superiority. The Deep Dive Audio technology makes it possible to recreate real acoustic environments via headphones or to create new realistic listening environments. In this way, virtual sounds fit seamlessly into the user’s life and build a bridge between the real and digital worlds. Brandenburg Labs is already marketing systems to customers in the field of music production and to scientific institutions. In the future, the headphones will also be available for the mass market. The long-term goal is to market fully adaptive AI-supported intelligent headphones.
For more information, visit our website at www.brandenburg-labs.com.
The vision of Brandenburg Labs is to connect the digital and real world through immersive audio and unlock the full potential of human hearing. Therefore, the start-up company creates immersive audio experiences for headphones, as intuitive as real life. This enables everyone to dive deep into any soundscape. Brandenburg Labs, established in 2019 in Ilmenau, Germany, was founded by Prof. Dr.-Ing. Karlheinz Brandenburg, best known as co-inventor of the mp3 format. As a spin-off of the Ilmenau University of Technology and the Fraunhofer Institute for Digital Media Technology, Brandenburg Labs can draw on many years of research in the field of audio at these and other institutions.
With its talented interdisciplinary team, Brandenburg Labs tackles the challenges of creating an immersive audio experience for headphones. The proof-of-concept system has gained recognition from over 700 audio experts at conferences and conventions worldwide, surpassing other commercially available systems. Leveraging this innovative technology, Brandenburg Labs brings immersive audio solutions and products to the market, that enhance digital life. Our technology recreates real acoustic environments or generates new realistic listening environments, seamlessly integrating virtual sounds into users‘ lives. Soon, we will offer headphone-based solutions for various industries, such as music production, Augmented Reality, virtual prototyping, audio guides, and gaming. Our primary goal is to introduce immersive audio to the consumer headphone market, enabling individuals to explore complete soundscapes, opening up the third dimension of headphone audio. To achieve this, Brandenburg Labs collaborates with partners and hardware manufacturers.
Brandenburg Labs GmbH
Ehrenbergstraße 11
98693 Ilmenau
Telefon: +49 (3677) 668190
http://www.brandenburg-labs.com
Public Relations and Marketing
E-Mail: kah@brandenburg-labs.com
