Maxell Europe Ltd Debuts New Packaging for Lithium CR Coin Cells: A Unified Look with Enhanced Safety and Reliability

The redesigned packaging emphasizes robust child-proof packaging that meets the highest international safety standards. Designed to prevent accidental ingestion by children, this enhanced feature ensures peace of mind for families while maintaining easy accessibility for adults. The secure, tamper-resistant packaging also helps safeguard against misuse, reflecting Maxell’s commitment to consumer safety.

In addition to enhanced safety features, Maxell has introduced anti-counterfeit measures in the new packaging. These include unique design elements and child safety seals, making it easier for customers to verify the authenticity of their purchase. As part of our commitment to corporate social responsibility, Maxell actively works to eliminate counterfeit products from the market, helping to protect consumers from potential safety risks while ensuring they receive the trusted quality of genuine Maxell products.

The refreshed packaging design also unifies Maxell’s entire battery lineup, creating a strong family look across all batteries and sizes. This cohesive approach not only enhances brand recognition but also makes it simpler for customers to identify the right battery for their devices. Whether powering remote controls, keyless entry systems, medical devices, or watches, Maxell’s batteries now present a sleek, consistent appearance that reflects the company’s legacy of excellence.

“Maxell’s new packaging reinforces our values of safety, quality, and reliability while delivering a visually cohesive design that strengthens our brand identity,” said Alicia Sacha, Brand Manager, Maxell Europe Ltd. “We’ve taken great care to enhance consumer trust by incorporating advanced safety and anti-counterfeit features into the updated CR coin range design.”

With a 10-year shelf life and a proven reputation for performance and reliability, Maxell lithium CR coin cells remain a top choice for customers across Europe. Now, with their updated packaging and strong family look, these batteries represent not only long-lasting power but also thoughtful, consumer-focused design.