STADTSPARKASSE LENGERICH LOOKS TO THE FUTURE WITH A NEW MISSION STATEMENT

"What would the world miss if this organization ceased to exist tomorrow?"

The development of the mission statement focused on the aspects mission (what is the raison d’être of this organisation?), vision (what is the organisation’s vision for the future?), values (what attitude and behaviour can be trusted in this organisation?) and leadership principles (how do managers, as important multipliers, ensure that the values and mission can be experienced and that the vision is attractive?).

The mission statement development process was designed to be participatory, transparent and playful. This was particularly important to the two-member young Executive Board, consisting of Timo Schulte-Reng (47 years old) and Philipp Heinisch (34 years old). To kick things off, all employees were invited to openly communicate their current perceptions and wishes regarding the mission, vision, values and leadership principles in response to challenging questions. One of our favourite questions in this context is: "What would the world be missing if this organisation no longer existed tomorrow?" The answer to this question is an important building block for a credible mission. After two hours of intensive collection of existing cultural strengths, but also of unresolved challenges, the results were reflected upon and an interdisciplinary, cross-hierarchical core team of volunteers was formed, which developed concrete formulations and important principles from the initial ideas in three iterative follow-up workshops.

• Eigenland® method helps to focus measures
• Agile approach initiates cultural change

Read the complete article on nc360°, the noventum consulting Info-Platform.