Brakes India & ADVICS join hands for Advanced Braking in India

The joint venture entity will focus on developing advanced braking products in a phased manner for the Indian market, of which Electronic Stability Control (ESC) will be among the initial products to be rolled out. A green field project, this JV entity will be funded by both Brakes India and ADVICS with a 51:49 shareholdings respectively. Based out of the southern part of India, the company will be set up with an investment of over INR 500 crores employing more than 300 people over the next few years. Together, this partnership will leverage strengths of both companies across advanced global technology, localization capabilities, quality systems, manufacturing processes and superior customer connect.

Mr. Vasudevan K, President Light Vehicles, Brakes India says, “Looking at the growth of hybrid and battery electric vehicles (HEV/BEVs) in India and the increased demand for autonomous driving features, it is imperative for us to bring superior offerings to our customers. Our investments in R&D and localization combined with proven global technology of ADVICS will accelerate adoption of these advanced braking systems while leveraging decades old collaboration between the TSF and AISIN Group. To begin with, the products manufactured at the JV company will be supplied to the Indian Light Vehicle market through the parent companies.”

Mr. Keizo Oda, Chief India Officer, ADVICS says, “We are respecting decades of experience and capability of Brakes India in Indian automotive industry. We are proud of our advanced technology preferred by Japanese carmakers and are further expanding to the global markets. We believe the partnership shall bring operational synergies by integrating the strengths of both companies and further reinforcing the safety offerings for Indian customers and consumers.”

Over the years, Brakes India has been investing heavily in R&D and has continuously strengthened its localization efforts across its braking systems offerings. With the ever-evolving global mobility, the company feels that having a technology partner with global exposure & technology expertise will further its capability in advanced braking solutions, and efficient braking for alternatively fueled mobility. While Brakes India has worked with many technology partners in various capacities in the past, the long standing, fruitful relationship with ADVICS and the combined capabilities that the companies bring to table, this partnership stood out as the obvious choice for the TSF and AISIN Group.

About ADVICS:

ADVICS was founded in 2001 as a Japanese joint venture between established companies AISIN, DENSO, and Sumitomo Electric. Each company has long history since the 1960’s in the automotive brake industry. After foundation, ADVICS rapidly grew in the global market with advanced technology such as vehicle dynamics control for safety, regenerative brake control for electric and hybrid vehicles, and electric parking brake for autonomous drivers’ assistance.  Headquartered in Japan, ADVICS has expanded its global network to include markets such as America, China, ASEAN and Europe. With annual revenues nearing ~ INR 43,000 Cr (~USD 5,160 million), and the company continues to demonstrate stable growth thanks to the increasing trend of electric and autonomous vehicles.