Exclusive interview: Exhibition Director Michael Ruchty provides insights into press relations for LogiMAT 2025

1) Mr. Ruchty, EUROEXPO and PresseBox have been working together for several years. How has this partnership developed over time?

"The partnership with PresseBox has existed for around 15 years and has developed steadily over the years. Originally, the focus was on traditional press relations, i.e. the distribution of press releases and the provision of image material. Over time, however, the importance of digital reach and targeted specialist communication has increased enormously. PresseBox has enabled us to continuously increase the visibility of LogiMAT and to reach new target groups from Germany and abroad.
This comprehensive PR service, which goes beyond a purely digital press kit and represents a unique range of services, will also be available to our exhibitors at the 2025 event and beyond. To this end, we are entering into an extended cooperation with PresseBox, which acts as a service partner for us.

2) LogiMAT has experienced continuous growth in recent years. How important is it to offer exhibitors support in increasing their presence and reach?

"LogiMAT is regarded as the leading platform for the presentation of innovative technologies and services that optimise processes along the entire supply chain. Industry experts, decision-makers and service providers meet at the trade fair to experience the latest developments in the fields of warehousing, conveying, packaging and distribution logistics and to find out about trends in innovative technologies and services. It is therefore all the more important that exhibitors have the opportunity to successfully communicate their content and establish a strong presence with digital reach. Thanks to our collaboration with PresseBox, we can now offer them a PR flat rate that is specially tailored to the needs of the intralogistics sector and enables a targeted approach in addressing specialist journalists and interested parties in the trade.  In short: The visibility and reach of the exhibitors is a key success factor for LogiMAT."

3) How do you see the role of content and storytelling in modern trade fair communication? Which formats are particularly effective in the intralogistics sector?

"Content and storytelling are indispensable in today’s trade fair communication. Content is the targeted provision of information. This can be in the form of specialist articles, application examples, videos, or blog posts. In a technically orientated industry such as intralogistics, however, it is also important to present complex solutions in a comprehensible and attractive way. Storytelling presents content in the form of an emotional story that makes complex topics tangible and comprehensible. It shows the target group the specific added value of a product instead of just listing its functions. PresseBox enables our exhibitors to share their stories and content in a targeted approach, which increases interest and trust in their brand, products and solutions."

4) What makes the collaboration with PresseBox particularly valuable for LogiMAT exhibitors?

"For our exhibitors, the cooperation with PresseBox offers numerous clear advantages. On the one hand, PresseBox ensures that its reports are sent to a specially maintained, international distribution list that is specifically tailored to the topics relevant to LogiMAT. This ensures that your messages reach the relevant media and decision-makers. In addition, exhibitors can present their PR content in their own newsroom under the LogiMAT umbrella, which strengthens their digital presence.

You also have the option of publishing job advertisements and events, which is particularly important for disseminating information about planned press conferences in Stuttgart and other local activities. Last but not least, all stories benefit from the excellent Google indexing, which ensures that the content is easy to find in search engines."

5) What current trends or topics do you expect to be at the forefront at LogiMAT 2025?

"LogiMAT 2025 will be strongly characterised by topics such as digitisation, automation, and sustainability. We see a clear trend towards artificial intelligence and machine learning. This facilitates the design of more efficient processes and new opportunities to optimise the supply chain. The topic of sustainable logistics will also play an important role, as companies are increasingly looking for environmentally friendly and resource-efficient solutions.

Finally, securing skilled personnel will also be a key issue, as the industry relies on well-trained employees to be able to use the new technologies effectively. Complexity must remain manageable and man and machine must work together appropriately. On the third day of the trade fair, LogiMAT will once again be hosting the LogiMAT Campus, where the HR managers of the exhibitors will present themselves as employers. The target group at this career and networking event are students, vocational apprentices, and career changers who want to get started in intralogistics."