From the editing suite to social media channels

Helmut4 is a software solution that manages projects, templates, preferences and profiles in Adobe Premiere Pro while also coordinating project-related assets. Workstation-specific presets are controlled in the background while complex processes are individualised and standardised to meet each user’s needs.

ORF uses the Swat.io social media management tool to publish video content on channels such as Facebook and Instagram. The editorial teams use Swat.io to easily and collaboratively coordinate all social media activities.

The requirement

As the world of social media is extremely fast-moving, video content produced specifically for these channels quickly becomes out of date. With this in mind, ORF has been looking for ways to accelerate the process of publishing completed video content.

The solution

Both Swat.io and Helmut4 have the necessary APIs to enable integration. MoovIT created a linking node for ORF in Helmut’s workflow builder, known as the ‘Streams Engine’, to establish the connection between the two tools. The module ensures that video content is always delivered in exactly the right format (resolution, codecs, aspect ratio, etc.) for each social media platform.

The implementation

During the ongoing pilot phase, ORF is initially implementing this integration for Facebook and Instagram. Thanks to the integration of both tools, ORF is able to upload video content from the editing suite – in other words, from Adobe Premiere Pro – directly into Swat.io for posting on social media channels. ORF’s social media editors can then fine-tune the accompanying text, links and other details within Swat.io before publishing the content once it has been approved for use.

Time-consuming intermediate steps are automated by Helmut4, completely eliminating potential sources of error that could arise during intermediate storage, such as with format selections.

At the same time, Helmut4 enables the import and export of web-based video content directly into and out of Adobe Premiere Pro – opening up entirely new creative possibilities.

The benefits at a glance

– Accelerated publication of videos on social media

– Fine-tuning and approvals by the editorial team

– Channel-specific requirements are taken into account, e.g. codecs, maximum video duration, etc.

– No need for intermediate storage

– Structuring of paths and storage locations

– Avoid operating errors and accidental deletions

“The integration of Helmut4 and Swat.io greatly simplifies the job of our social media teams. Videos can be uploaded directly from Helmut4 to Swat.io for publication on Facebook or Instagram – without any steps in between.”

Sebastian Blaha

Technical director of the editing department at ORF