HARTING Technology Group nabs golden German Brand Award

Espelkamp-based HARTING picked up the prize in the category “Excellence in Brand Strategy and Creation – Brand Communication – Architecture & Buildings”. Internationally active architecture firm “3deluxe”, based in Wiesbaden, designed the HARTING Technology Group’s high-tech logistics centre with attached administrative building. The centre features an automated small-parts high-bay warehouse and high-speed shuttle, with the European Distribution Center (EDC) — built in East-Westphalian Espelkamp and boasting an area of over 18,000 square metres – constituting one of Europe’s most innovative logistics centres. The centre combines cutting-edge logistics technology with ergonomic workstations in an ideal manner.

“The EDC impresses with its hypermodern, pleasantly open and light-suffused architecture that offers communicative proximity as well as interesting visual axes over multiple levels. It features a holistically developed architectural design that not only reflects environmental but also social values. The EDC thereby highlights the corporate philosophy in clear fashion while simultaneously demonstrating the company’s technological logistics expertise in an impressive manner,” the jury stated in its decision.

“The EDC’s innovative intralogistics solutions make it a flagship project of the company’s technological logistics expertise. Our products are encountered everywhere in the building, in its technology, its systems, its interior,” as Board Chairman Philip Harting stated. “The award is also a motivational award for the 3Deluxe team of architects,” beamed 3Deluxe managing director Peter Seipp regarding the recognition.

The Brand Award is instigated by the German Design Council (Rat für Formgebung), which was founded in 1953 at the initiative of the German Federal Parliament.

About 3deluxe:

3deluxe transdisciplinary design: An interdisciplinary team of about 40 designers work for 3deluxe on creating flowing interfaces between design, architecture and pop culture. Five specialized departments develop their own design solutions in creative synergy. Integrated design concepts are being developed, covering all media, from product to corporate design, from interior to architecture. 3deluxe multi-layered projects receive worldwide recognition and have been awarded the most important design and architectural awards.

Facts:
Management: Peter Seipp, Dieter Brell, Andreas & Stephan Lauhoff.
Areas of expertise: architecture, interior design, ship design, communications & graphic design, interactive & motion design
Offices: Wiesbaden, Hamburg, Shanghai
Representatives: Sharjah U.A.E., Cairo Egypt

3deluxe architecture

The 3deluxe architecture department specializes in iconographic architecture and is run by Dieter Brell

3deluxe architecture create sustainable architecture that communicates. Architecture that expresses themes and aesthetic visions. Architecture that conveys brand messages. Architecture that produces intense and inspiring experiences. Or, simply put, architecture this world more interesting and beautiful.

For more than 20 years 3deluxe sets groundbreaking impulses when it comes to design, and more recently their position in the architecture world. In an international context, 3deluxe’ organic shapes and complex multimedia productions have proven to be Numerous architectural projects were honored with awards as well as with great attention from press Examples include the corporate architecture ‘Leonardo Glass Cube’, the re-design of ‘Zeilgalerie’ in Frankfurt, the corporate headquarters ‘Kaffeepartner’ and the complete design of ‘Noor Island’ in Sharjah.

Expertise:
Architecture & Interior Design
Ship design
Exhibition Design
Project related communication & PR

Business Activities:
Corporate architecture
Office & administrative buildings
Exhibition architecture (temporary & permanent)
Medially directed architecture
Media façades
Museums
Theater
Thematic architecture
Private residences
Commercial buildings
Hotels

About German Design Council: The Initiator

Founded by the German Parliament, endowed by German industry: The German Design Council is one of the world’s leading centres of expertise for brands and design. Founded in the 1950s at the initiative of Ludwig Erhard and endowed by the Federation of German Industries [Bundesverband der Industrie] in 1953, it provides companies with the support necessary to handle all aspects of their brand and design development today. As a unique, cross-sector forum for transferring knowledge and facilitating communication, the German Design Council ensures clear competitive advantages for its members – and for German brands: Together with GMK Markenberatung, it has initiated not only the German Brand Monitor, Germany’s largest decision-maker study on trends and challenges in brand management, but also the German Brand Institute.

About German Brand Institute: The Organiser

The German Brand Institute Foundation was established jointly by the German Design Council and GMK Markenberatung. Its aim is to strengthen the importance of brand management as a decisive factor in the success that companies have in the national and international competitive environment and to communicate the brand to the public as an expression of a successful corporate culture. The German Brand Award lets the foundation present a unique award for outstanding brand management.