Selfio launches its own water softening system

After underfloor heating systems, water softening systems represent the second largest product group in the Selfio range. They account for around 20% of sales. The "Selfio Watersoft" models complement the existing portfolio of products from other brand suppliers. Selfio will also offer its customers attractive additional services related to water softening. With the product launch, Selfio takes another major step in the implementation of its own-brand strategy. Contract manufacturing under its own management is making a significant contribution to reducing the cost of materials in this product segment and should help to further increase the profitability of online trading in the 3U Group.

"In addition to cultivating and intensifying the diverse supplier relationships, the own-brand strategy is a further component with which we are further consolidating and expanding our competitive position," emphasises Roger Moore, Managing Director of 3U E-Commerce. "Our customers get an excellent price-performance ratio. With ‚Selfio Watersoft‘ we are proving this once again. Around these products with high quality technology, easy to install and at a competitive price, we offer our customers consulting services and warranties. In this way, we enable them to improve their quality of living and life safely, personally and sustainably."