Icinga updates their Brand Strategy

• The Open Source monitoring company Icinga announces the launch of their new brand.
• The rebranding includes a new corporate design, messaging and reworked structure to communicate the monitoring stack Icinga.
• The rebranded website, icinga.com, was launched on December 2, 2020.

On December 2, 2020, the new brand of Icinga was released to public with the relaunch of the new website icinga.com. After the monitoring solution had turned 10 years in 2019 the management and the communications team at Icinga decided that it was time for a rebrand. The goal is to better communicate the features and capabilities of Icinga, as well as share the story and values of Icinga.

One major change is to present Icinga on the basis of its six core strenghts: infrastructure monitoring, monitoring automation, cloud monitoring, logs and metrics, analytics, and notifications. The branding process inculded the development of a whole new design system and messaging.

"As we are transitioning from an Open Source project to a product, creating a unique and recognizable brand strategy for Icinga is a big milestone. The efforts that we put in this project will help us to communicate more clearly and effectively through proper use visual and textual elements" – Blerim Sheqa, CPO

Icinga started off as an Open Source project in May 2009. In 2018 the Icinga GmbH was founded as a company to guarantee the funding for the development and product management efforts. With a growing partner network Icinga is now offering support services and training around the globe.

Read the whole story in the Icinga Blog: Designing Icinga’s Brand Identity