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EM Microelectronic’s em|bleu sets new market benchmark for Bluetooth™ 5.4 in tiny, ultra-low power devices
In an era where technology races towards miniaturization with increased integration and minimum power consumption, the demand for more compact, energy-efficient devices with no compromise on performance has never been higher. With the Bluetooth low energy technology becoming ubiquitous, consumer-grade products are no longer sufficient to meet the very demanding standards of medical or automotive customers. Responding to these market needs, EM Microelectronic raises the bar again by introducing its new em|bleu Bluetooth 5.4 chip. A proud product of Swiss engineering, em|bleu is the smallest and lowest power product of its kind in the market, with premium quality and service. Where Compact Design Meets Power Efficiency The em|bleu IC integrates a sleek design with power efficiency…
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EM Microelectronic makes NFC authentication scalable with new high-performance Web Authentication IC
EM Microelectronic, the ultra-low-power semiconductor company of the Swatch Group and an RFID industry pioneer for more than 30 years, today announced the availability in full volume production of em|linq, its newest NFC tag authentication IC for advanced brand protection and consumer engagement. em|linq offers to brands the possibility to engage with their customers via NFC and to offer advanced product authentication. NFC tags have become a popular support for consumer engagement, turning any smartphone into a portal for accessing brand content. When the NFC tag content is dynamic, these tags turn into powerful brand protection tools, as they provide enhanced protection against cloning. The growing demand for such solutions…
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EM Microelectronic’s Augmented RFID powers Green IoT solutions
EM Microelectronic, the ultra-low-power semiconductor company of the Swatch Group and an RFID industry pioneer for more than 30 years, today has announced the release of em|aura-sense, its Augmented RFID product for wireless sensing applications. em|aura-sense enables mass deployment of cost-effective batteryless sensors for ubiquitous IoT applications. Problem statement The pervasiveness of IoT applications poses complex challenges due to the presence of batteries, not only in terms of sustainability and environmental friendliness, but also in terms of scalability and cost. IoT endpoints, on the other hand, need to be able to capture and communicate data dynamically, as opposed to static information. The cloud needs to know from an endpoint what’s…
