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Hasselblad 907X 50C Now Available combining our legacy with your future
Introduced as a concept in June 2019 and now available to purchase, the 907X 50C mirrorless medium format digital camera is comprised of the modernised CFV II 50C digital back and the brand new 907X camera body, connecting Hasselblad’s photographic legacy and future into one system. With an outstanding medium format 50-megapixel CMOS sensor (43.8 x 32.9 mm), the CFV II 50C digital back enables use with most V System cameras made from 1957 and onwards in addition to third party technical or view cameras. The CFV II 50C features a brilliant 3.2in 2.36K dot tilting rear display with full touch support and Hasselblad’s renowned user interface for settings, image…
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Hasselblad proudly announces the latest addition of Anna Devís and Daniel Rueda as Hasselblad Ambassadors
Recognised for their humorous imagery, hand-made props, perfectly executed poses and interaction with architecture, Anna Devís and Daniel Rueda are the latest photographers to join the prestigious rank of Hasselblad Ambassador. Both Anna and Daniel are trained architects who have combined their love for geometry, perspective, and storytelling to become the ultimate creative couple. Based in Valencia, Spain, they have travelled all over the world to seek out the quirkiest buildings, using these facades as their canvases. The concept of teamwork is rooted in their DNA. With Daniel’s experience as an architectural photographer and Anna’s creative background from being a painter and an illustrator before becoming an architect, their combined efforts create fun and surprising images far beyond conventional architecture…
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Firmware Update 1.3.0 and 907X Special Edition Accessories
. FIRMWARE UPDATE 1.3.0 FOR X1D II 50C AND 907X SPECIAL EDITION Firmware Update 1.3.0 for X1D II 50C and 907X Special Edition enhances camera functionality with overall improvements and the following new updates: SET ISO AND WHITE BALANCE IN CAMERA LIVE VIEW SCREEN: Quickly set ISO and white balance directly from the camera live view screen using touch. FASTER BATTERY CHARGING: Charging time with the 3400 mAh battery has been reduced by 20% when using the supplied charger. FIRMWARE UPDATE 1.3.0 NEW FEATURE SPECIFIC TO 907X SPECIAL EDITION COMPATIBILITY WITH NEW ACCESSORIES: New accessories for the 907X Special Edition, including Control Grip and Optical Viewfinder, are now compatible with the 907X Special Edition. NEW 907X SPECIAL EDITION ACCESSORIES CONTROL GRIP AND OPTICAL VIEWFINDER 907X SPECIAL EDITION CONTROL…
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Für mehr Kreativität startet Hasselblad mit leistungsfähigen Updates für X1D II 50C, 907X Special Edition und dem XCD 45P
Mit dem Firmware-Update 1.2.0 für die X1D II 50C- und die 907X Special Edition-Mittelformatkamera, sowie das Firmware-Update 0.1.24 für das XCD 45P-Objektiv, startet Hasselblad das größte Firmware-Update für beide Kameras gleichzeitig. Das Update für die X1D II 50C und 907X Special Edition verfügt über eine Vielzahl leistungsstarker Funktionen, darunter Videoaufzeichnung mit 2,7K / 29,97, Fokus-Bracketing mit allen XCD-Objektiven, Bildbewertung für eine einfache Bildsortierung und -auswahl, Weißabgleich-Auswahlwerkzeug und vieles mehr. Somit verbessern wir weiter unsere digitalen Mittelformat-Kamerasysteme, und vergrößern die Bandbreite an kreativen Möglichkeiten. Mit dem neuesten Update auf dem XCD 45P kann Fokus Bracketing jetzt für allen X System-Kameras und 907X Special Edition-Kameras aktiviert werden, zusätzlich wurde die Stabilität des…
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Hasselblad brings powerful updates to X1D II 50C, 907X Special Edition and XCD 45P
Introducing its largest firmware update to any Hasselblad camera at one time, Hasselblad launches Firmware Update 1.2.0 for both X1D II 50C and 907X Special Edition medium format cameras, in addition to Firmware Update 0.1.24 for the XCD 45P lens. A multitude of powerful features are added to the X1D II 50C and 907X Special Edition, including 2.7K/29.97 Video Recording, Focus Bracketing with all XCD lenses, Image Rating for simple image sorting and selection, White Balance Picker Tool, and more, resulting in further enhanced digital medium format camera systems that provide a wider breadth of creative possibilities. With the latest update to XCD 45P, Focus Bracketing can now be enabled…
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Hasselblad partners with Björn Ceder and Stockholm Open to artistically document Tennis Against Corona
Björn Ceder, Swedish photographer and creative director, was selected to document Tennis Against Corona, an aid initiative to support those strongly affected by the pandemic organized by Stockholm Open, the world’s oldest Association of Tennis Professional’s indoor tournament. On 10 May 2020, two of Sweden’s highest ranked tennis professionals and the world’s second-best ranked brothers in the sport, the Ymer brothers Mikael and Elias, competed head to head in the Royal Tennis Hall in Stockholm. Playing to empty stands, only a small camera crew was allowed to cover the fundraiser as the first match within professional male tennis to take place since the ATP called for a stop to all…
