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Social Commerce soars as 61% of 25-34-year-olds buys on social media
More than a third of all US consumers (39%) have made a purchase on social media and would do so again. 81% of parents with children under age 18 are interested in social commerce. One in 10 consumers avoids brands’ social media pages. The COVID-19 pandemic accelerated consumer adoption of online shopping, including shopping on social media as more than a third (39%) of all US consumers say they have made a purchase on social media and would do so again. With 90% of consumers aware of brand pages/accounts on social media—and only 10% who say they avoid brands’ social media pages—the opportunity for engagement is huge. Katie Hansen,…
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Missing the human touch: Staying in touch with friends and family becomes a higher priority for all Europeans
Limited enthusiasm across Europe for returning to work and school…but they do long for a holiday Spanish consumers are most fearful of COVID-19 exposure; while Germans are least fearful Over-65s in the UK set to be front of the queue when professional hair and beauty reopens While social distancing has become the new norm, the COVID-19 outbreak is reminding people about the importance of friends and family, according to new research from Mintel. Across Europe, consumers unanimously agree that staying in touch with friends and family is now a higher priority* than before the outbreak. According to Mintel research, British (57%) and French (55%) consumers are the most likely to…
