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Trend paper “Brands on shelf: how to win in 2025” provides guidance for food and beverage brands
To succeed in the supermarket, food and beverage brands must follow three simple principles: they need to be distinct, clear, and concise. However, when a brand becomes successful, it is quickly copied, diminishing the advantage of uniqueness. The consequence: “Brands are under pressure to constantly reinvent themselves while staying true to their character,” says Inga Wolter, Executive Creative Director at the branding and design agency Peter Schmidt Group. Added to this are the challenges of the overall economic situation and growing consumer uncertainty. The trend paper “Brands on shelf: how to win in 2025” offers marketeers and brand managers inspiring insights. It focuses on eight trends that brands can leverage…
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Peter Schmidt Group to host second AI webinar at the PAGE Academy
EU AI Act, anti-deepfake laws, copyright law, GDPR, personal rights, UWG – designers and companies still lack the right overview of which laws and regulations can be violated if they use the output of generative AI. To provide them with guidance, Peter Schmidt Group and lawyer Britta Klingberg are offering their second PAGE webinar: “AI in Branding and Law” on 4 December 2024 from 1:30 p.m. to 6:30 p.m. Felix May is Director of Digital Consulting at the brand and design agency Peter Schmidt Group, and leads the “PSG Imagine” innovation unit. AI tools are already part of his everyday life, and he knows their strengths and weaknesses – especially when…
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Bechtle presents a new visual identity created by Peter Schmidt Group
Bechtle AG is Germany’s largest IT system house and is a well-established player in the digital industry with more than 15,000 employees, a turnover of 6.4 billion euros, and more than a hundred locations in fourteen countries to ensure personal proximity to customers. In order to better anchor its image as a future-first IT partner in the marketplace, Bechtle decided to revamp its brand image for the first time in its 40-year history, and brought the brand and design agency Peter Schmidt Group on board. A symbol that unites many aspects Bechtle’s new visual identity has been molded to the company’s brand identity, with zukunftsstark (roughly "future-first") at its core,…
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New offerings, new design: Peter Schmidt Group positions itself with the slogan “Amplified Imagination”
The branding and design agency Peter Schmidt Group is repositioning itself and self-confidently portraying its new approach in its visual identity. That’s the logical response to an environment that is undergoing radical change, according to managing partner Lukas Cottrell. “We are experiencing a paradigm shift in the branding industry towards new platforms, interfaces and technologies,” he said. “Within this context, our clients expect us to formulate a range of offerings that contribute to the growth of their business. And that’s exactly what we’re doing.” But at the same time, every technical innovation depends on the power of creative ideas. “The future belongs to brands full of character and personality. And…
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Peter Schmidt Group and Mehler Systems are awarded at the ADC
The corporate design relaunch of Mehler Systems takes bronze in the category "Brand Identity/Brand Design" at the ADC 2024, the most important creative award in Germany. The project was realized by a team led by Creative Director Ulrich Aldinger and Design Director David Driscoll. They created the corporate design on the basis of product performance: The striking brand pattern was created using a flexible grid system derived from an abstract interpretation of the functionality of impact protection equipment. All brand assets are derived from the pattern: Logo, iconography, illustrations and a numbering system. Employing the codes familiar to the security sector, the visual identity also has a new color palette…
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iF DESIGN Ranking: Peter Schmidt Group is in the Top 10 of global branding agencies
Since 1954, the International Forum Design has been honoring outstanding design work in a variety of disciplines with its iF DESIGN Award. Its 70-year history makes this one of the most venerable and internationally recognized awards. Moreover, the competition also evaluates the performance of the submitting companies and agencies over the past five years. After all, only by consistently delivering top performance can agencies prove that design excellence is firmly anchored in their own creative culture. As in previous years, Peter Schmidt Group was ranked in the “Top 10 Branding” and “Top 25 Studios for Design and Architecture” in the global comparison. Among all agencies, Peter Schmidt Group achieved a…
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Peter Schmidt Group at the OMR Festival: Fast Forward Rebranding for E.ON
Energy supply? For a long time, the topic was about as exciting as signing an insurance contract was for most people. But those days are gone. The transition to renewable energy is one of the main challenges society faces in the quest to ensure a better future. E.ON has strategically repositioned itself, and sees itself as a playmaker for change. The new positioning is designed to be effective both internally and in terms of external visibility. And it was achieved in record time – initial implementation of the new brand identity began just three months after the project began. “When brands decide on a new image, they need to be…
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Four iF DESIGN Awards for Peter Schmidt Group projects
With Delta Cafés, the Peter Schmidt Group modernized Portugal’s number one love brand – and at the same time preserved its character: “This redesign is shaping the future of the brand. Bold and unapologetic, the contemporary new look leveraged on brand’s heritage reflects their coffee expertise. It takes Delta to the next level,” explains Executive Creative Director Pedro Vilar, who was responsible for the project with his team at the Lisbon location. The design not only impressed the iF AWARDS jury, but also the customers on the supermarket shelves: Delta has recorded remarkable growth of 16.8% in the ground coffee segment since its market launch. The award-winning poster design for…
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Design Trends 2024: What will be important for brands this year
You don’t have to be too much of a prophet to realize: The climate of uncertainty that characterized 2023 will also be with us in 2024. The wars in the Middle East and Ukraine will continue, economic and social challenges will grow in many European countries, and right-wing populist parties gain strength. 2024 will also be the first year in which Artificial Intelligence is a natural part of our everyday lives. While we were in experimentation mode in 2023, more and more companies are asking themselves how they can implement the new possibilities into their processes. The sounding board that brands use is therefore changing. Priorities are shifting. And so…
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Peter Schmidt Group develops a new look for Bauer
Headquartered in Wasserburg am Inn, Germany, the Bauer private dairy company is one of Germany’s largest yoghurt producers, exporting to more than 20 markets in Europe and beyond. The company’s best-known product is “Der Große Bauer,” a yoghurt brand available in many varieties. Besides plain and fruit-flavored yoghurt, customers can choose additional ingredients such as chocolate chips, crunchy flakes, cereal, müsli, and extra fruit. All these offerings have been sporting a new look on supermarket shelves since October 2023. Beginning in 2024 Bauer will add a plant-based alternative to its assortment. Marketed under the "ZUM GLÜCK!" brand, the new products use an upcycled product made from apricot seeds as a…
