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Peter Schmidt Group develops new corporate design for Mehler Systems
Mehler Systems is Europe’s market leader for protective clothing and equipment for police, military and special forces. Now a new corporate identity developed by the Peter Schmidt Group design agency visually expresses what characterizes the company and its products: comprehensive, systemic protection thanks to precision, quality and innovative strength. Who protects the protectors? This question is at the heart of Mehler Systems, previously known as Mehler Vario Systems Group. Headquartered in Fulda, in the German state of Hesse, the company is Europe’s leading provider of comprehensive protective systems for police, military and special forces. In recent years, Mehler Systems has expanded its portfolio to include numerous brands that are renowned…
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Gold for Peter Schmidt Group and Steiff at the 2024 German Design Awards
The toy manufacturer Steiff has been bringing joy and excitement to children for 120 years – and now its new visual identity is generating enthusiasm at design competitions, too. Most recently, the design won gold in the Excellent Communication Design category at the 2024 German Design Awards. The corporate design of toy manufacturer Steff took home the gold at the 2024 German Design Awards, winning top honors in the Excellent Communication Design category. Steiff has been on a winning streak lately, having already received two Nails at the ADC competition, a Red Dot award, and two awards at the Corporate Design Prize. Organized by the German Design Council, the competition…
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Smart simplicity: AirPlus is positioned as the expert for corporate payment
AirPlus International has expanded its offerings, transforming from a service provider specializing in business travel management to an all-round partner supporting companies around the world with simple payment solutions. A new brand identity developed by the brand and design agency Peter Schmidt Group will now communicate the transformation to the outside world. Corporate payment expert AirPlus International is already well-known in the area of business travel accounting, but its offerings and expertise now extend much farther. AirPlus products and services simplify the often complex processes surrounding the payment, accounting, analysis and monitoring of corporate expenses. Some 53,000 companies around the world take advantage of AirPlus‘ comprehensive service for the entire…
