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Amazon-Anzeigen kosten 68 Prozent weniger als Google Ads und 44 Prozent weniger als Facebook Ads, zeigt eine Studie von Sellics
Zudem zeigt Sellics‘ tiefgreifender E-Commerce Advertising Benchmark Report 2022, dass Amazons Marktplätze seit Beginn der Pandemie boomen – und dass sich dieser Trend 2021 weiter fortsetzen konnte. Die Werbeumsätze von Marktplatzverkäufern mit Sponsored-Products-Kampagnen verzeichneten 2021 ein Wachstum von 16 Prozent in Deutschland und sogar 23 Prozent in den USA. Darüber hinaus enthält der Report detaillierte Insights zu Trends und Potenzialen für Werbetreibende auf verschiedenen Amazon-Marktplätzen und in verschiedenen Produktkategorien. Die Studie wurde von Experten von Sellics durchgeführt, ein führender Anbieter von Amazon-Advertising-Optimierungssoftware und Market Intelligence. Bei der Studie hat Sellics Amazon Sponsored Products analysiert – das wichtigste Werbeformat auf Amazon, bei dem Anzeigen sowohl in den Suchergebnissen als auch auf…
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Amazon Ads Cost 68 Percent Less Than Google Ads and 44 Percent Less Than Facebook Ads, Sellics Study Reveals
Sellics’ comprehensive 2022 eCommerce Advertising Benchmark Report reveals that Amazon’s US marketplace has been booming since the start of the pandemic, and continued to do so in 2021, with seller ad revenue from Sponsored Products campaigns growing by 23 percent in 2021. Furthermore, the report also provides detailed insights into trends and opportunities for advertisers across the different Amazon marketplaces and product categories. The study was conducted by experts at Sellics, a leading provider of Amazon Advertising software and market intelligence. Sellics looked at Amazon Sponsored Products, the main advertising format on Amazon, with ads appearing in search results and on product pages. Amazon is uniquely attractive for B2C and…
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Sellics wird Teil von Ascential und fusioniert mit deren Tochterunternehmen Perpetua
Der Amazon-Advertising-Spezialist Sellics ist von der in London ansässigen Ascential plc übernommen worden und wird sich im Zuge der Akquisition mit der Ascential-Tochter Perpetua zusammenschließen. Ziel ist es, das Wachstum von E-Commerce-Marken und -Agenturen weiter voranzubringen. Sellics, einer der führenden Anbieter von Advertising-Software-Lösungen für Marken und Agenturen auf Amazon, ist von der börsennotierten Ascential plc übernommen worden. Im Rahmen der Transaktion erfolgt ein Zusammenschluss zwischen Sellics und der Ascential-Tochter Perpetua, die zur Digital Commerce Business Unit von Ascential gehört und ein führendes Unternehmen im Bereich Optimierung von Online-Advertising-Maßnahmen auf E-Commerce-Plattformen ist. Begleitet wurde die Akquisition vom M&A-Berater GP Bullhound. Der Zusammenschluss zwischen Sellics und Perpetua ermöglicht es, die Kräfte ihrer…
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Quantum Leap in Advertising: Sellics Expands Benchmark Tool for Advertising Campaigns on Amazon to 20,000 Product Categories
Sellics, one of the leading providers of advertising software solutions for brands and agencies on Amazon, has launched a comprehensive update of the "Sellics Benchmarker": Now the comparison tool delivers even more precise benchmarks and insights thanks to, among other things, the expansion to 20,000 product categories. Advertisers on Amazon thereby get a unique and completely free tool for comparing the performance of their PPC campaigns with those of their competitors and thus identifying where there is a need for optimization. Easy and quick overview of potential for performance and optimization Advertisers have always been driven by one central question: How do they compare to their competitors? Until now, the…
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Unique Insights for Advertising on Amazon With New Tool “Sellics Benchmarker” – Free Early Access Registration Started
Sellics, leading advertising software solution for brands and agencies on Amazon, has developed the "Sellics Benchmarker", a unique tool that allows advertisers on Amazon to compare their advertising performances with their competition. A data pool, consisting of 29 product categories, three of the largest Amazon marketplaces and an advertising sales volume of over $2.5 billion, delivers the most comprehensive and accurate benchmarks for key performance indicators (KPIs) of Amazon advertising campaigns to date. These benchmarks tailored to the specific industry sector and marketplace provide unique insights for merchants, brands and agencies. Identifying low and high performers at a glance Online merchants, brands and agencies receive benchmarks for the most important…
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“Q4 of the Century”: Sellics Provides Smart Strategies for PPC Campaigns on Amazon
Sellics, leading advertising software solution for brands and agencies on Amazon, has taken a closer look on ad revenue trends in 2019, as well as the effects COVID-19 has had on the eCommerce landscape in 2020. The result? Brands can expect the “Q4 of the Century” and Sellics has developed spot-on strategies on how to manage PPC advertising campaigns on Amazon to achieve maximum success in Q4, 2020. Due to the coronavirus effect, Prime Day, Black Friday and Cyber Monday are taking place in one single quarter and eCommerce in general has seen surges with new customers and regular ones now willing to buy more and different products, e.g. washing…
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New Customized Report by Sellics Boosts Performance in PPC Campaigns
Sellics, Amazon’s largest advertising partner and leading software solution for brands and agencies, is expanding its portfolio to include a fully automated tool for customized analysis of PPC (Pay per Click) campaigns on Amazon. What’s new? Users receive a precise evaluation of their current campaigns’ performance, as well as clear, tailored recommendations for optimization to improve ACoS (Advertising Cost of Sale) or ROAS (Return on Advertising Spend), increase sales or achieve higher overall profitability. Users can request the free analysis by clicking on the “Grade my Account Now” button on the Sellics website. Content of the Customized Analysis — What Brands Can Expect Users first receive a short summary containing…
