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P1NG – Neue interaktive Esports Convention startet in Hannover
Die Deutsche Messe erweitert nach der Pandemie ihr Veranstaltungsportfolio und veranstaltet im Juni 2022 erstmals die neue interaktive Esports Convention P1NG in Hannover. Im Fokus steht dabei eine Erlebnis-Plattform für Esports sowie eine Area mit branchenspezifischen Konferenz- und Workshop-Inhalten für Business-Besucher. Die P1NG wird an drei Tagen, von Freitag, 10. Juni bis Sonntag, 12. Juni 2022, in drei Messehallen auf dem Messegelände Hannover ausgerichtet. Als Partner der Messe sind so genannte endemische und nicht-endemische Unternehmen sowie Organisationen, Esports-Teams und -Ligen sowie Vertreter und Vertreterinnen aus der Politik angekündigt. Die Zahl an Esports- und Gaming-Events in Deutschland ist im Vergleich zu anderen Live-Sportveranstaltungen eher niedrig. Hinzu kommt, dass auch angesichts der…
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The UEFA Euro 2020 hype is real: interest in the tournament is enormous on international level (79%) and for the germans „die Mannschaft“ (30%) is the top favourite, followed by France (19%)
The global sports business agency SPORTFIVE and STATISTA, the renowned German online portal for statistics, will publish the 2021 edition of the "European Football Benchmark" study in a joint effort. The publication date is set for middle of July 2021. The European Football Benchmark is the leading comparative football study concentrating on an international fan perspective, that e.g. “checks the pulse” of international football fans, examines the post-pandemic stadium experience, points out various potentials in a sport business context and draws comparisons with pandemic winners such as Esports. A diverse deep dive into the fan’s mind: Strong desire to watch football and the UEFA EURO 2020 The European Football…
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Sportfive und build a rocket ermöglichen Hansemerkur wertige Esports-Präsenz im Valorant-Umfeld
Die HanseMerkur gibt heute die Partnerschaft als National Partner Germany der VCT Challengers bekannt. Die internationale Sportbusiness-Agentur SPORTFIVE vermittelte diese spezifische Partnerschaft, während build a rocket die Versicherungsgruppe in beratender Tätigkeit im Esports- und VALORANT-Kontext unterstützt. Mit dem aufstrebenden und stark wachsenden Gaming-Titel VALORANT (14 Millionen monatlich aktive Spieler weltweit/500 Millionen gespielte Spiele seit Launch im Juni 2020) erweiterte Gaming Publisher Riot Games in 2020 sein Portfolio, um nach League of Legends das nächste global erfolgreiche Gaming- und Esports-Ökosystem zu kreieren. Als National Partner Germany der VCT Challengers, dem gesamteuropäischen VALORANT Wettbewerb, tritt die HanseMerkur somit zielgerichtet mit der deutschsprachigen Community in den Dialog. Die HanseMerkur positioniert sich dabei sichtbar…
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Autohero wird neuer Hauptsponsor von Hertha BSC
Autohero als Teil der AUTO1 Group, die im Jahr 2012 in Berlin gegründet wurde und heute Europas führende digitale Automobilplattform ist, wird ab der kommenden Spielzeit 2021/22 neuer Hauptsponsor von Hertha BSC. Das Berliner Unternehmen wird für mindestens zwei Jahre die Brust des Hauptstadtclubs zieren und löst somit Homeday ab dem 01. Juli offiziell ab. Eine Option für eine dritte Saison ist ebenfalls vorhanden. Neben den klassischen werblichen Präsenzen von Autohero in und um das Stadion herum wird der Fokus vor allem auf der Aktivierung der Fans – sowohl physisch als auch digital – liegen. Die Partnerschaft mit Hertha BSC ist für Autohero das erste Engagement im deutschen Spitzenfußball. „Wir…
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Sportfive acquires build a rocket in Pursuit to further enhance its esports expertise
The global sports business agency SPORTFIVE announced today the acquisition of Germany based esports consulting and activation agency build a rocket. The acquisition follows SPORTFIVE’s strategy to grow its esports capabilities globally and to enhance its service offering along the entire value chain of consulting, partnership sales and activation. Following the announcement in August 2020 that SPORTFIVE established a global esports unit headed by Eike Gyllensvärd and Moritz Altmann, the acquisition of build a rocket marks the next milestone in SPORTFIVE’s ambition to strengthen its footprint in esports. Moreover, it highlights the agency’s strategy to further invest, grow and establish this sector as one of the most important global growth horizontals within the…
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Los Angeles Lakers select Sportfive to secure Team’s next Jersey patch Sponsor
The Los Angeles Lakers have selected global sports business agency, SPORTFIVE to secure the team’s next jersey patch sponsor, it was announced today. As part of the relationship, SPORTFIVE will serve as the Lakers’ exclusive third-party agency to secure a new jersey patch sponsor for the start of the 2021-22 NBA season. The agency will leverage its extensive market intelligence, reach and global sales network to identify and secure the ideal partner for the team’s jersey patch, whether domestic or across international markets. The Lakers jersey patch sponsorship is an opportunity for one brand to assume a premier position with one of the world’s most transcendent sports franchises. The team…
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RIOT GAMES, FREAKS 4U GAMING and SPORTFIVE partner up to produce and commercialize the 2021 VALORANT CHAMPIONS TOUR
Riot Games and Freaks 4U Gaming have agreed to a partnership for the tournament organization and broadcasting of the 2021 VALORANT Champions Tour. SPORTFIVE complements the partnership as a comprehensive marketing partner for the Challengers, Challenger Finals and Last Chance Qualifiers in Europe, CIS countries and Turkey. Esports publisher Riot Games, Freaks 4U Gaming, one of the leading esports content creators worldwide, and global sports business agency SPORTFIVE have joined forces to establish and commercialize the first edition of the VALORANT Champions Tour in Europe, the Commonwealth of Independent States (CIS), and Turkey. Last November, Riot Games announced the 2021 VALORANT Champions Tour as a global competitive gaming ecosystem with…
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Atlético de Madrid teams uo with SPORTFIVE to take the club’s international presence to the next level
The global sport business agency SPORTFIVE and the Spanish football club Atlético de Madrid partner to increase the international market presence of the club. Atlético and SPORTFIVE have identified Greater China and North America as key target markets of their cooperation. The comprehensive partnership in the area of internationalization includes the areas international strategy, digital audience development, brand amplification and fan experience as well as product development and commercial sales. As leading European football club with international relevance and ambitions, Atlético is looking to grow its global brand and engagement with international fans as well as to lift additional commercial potential. SPORTFIVE’s expertise and significant project-like experience in the area of…
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German Insurer LVM Versicherung Becomes National Partner of LEC – SPORTFIVE Takes Over Integral Consulting & Activation
The SPORTFIVE sport business agency has helped LVM Versicherung to get into the LEC, the League of Legends European Championships, as a National Partner. This makes the insurer, with its headquarters in Münster, one of the first German companies to support the German League of Legends European Championship Broadcast. The claim "LVM Versicherung – your Carry!" is intended to comprehensively spotlight the various activations. LVM Versicherung advances further into eSports. After the partnership with ad hoc gaming, LVM has now decided to enter into a partnership with the LEC and will be a National Partner from 2021. The insurance company expects to particularly reach more young people with this and expand the…
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KitKat Becomes Main Partner of the Lec 2021 and Launches „Mission Control“ with Sportfive
KitKat extends its partnership with the Esports League of Legends European Championship (LEC) as Main Partner for 2021. Global sports business agency SPORTFIVE secured the deal and produced a hero commercial for the kick-off. After enabling KitKat’s first and successful experience within the esports ecosystem last year, sports business agency SPORTFIVE again is the chocolate brand’s esports lead agency of choice and delivers an integrated and comprehensive solution for KitKat: From facilitating and concluding the rights deal over consulting to the execution of final activation, ranging from campaigning and producing the new commercial to social media content and sweepstakes. As one of the most iconic chocolate brands in the world,…
